WJ

With Jéan

www.withjean.com.au link_icon


Market Research Report



Company Overview



With Jéan is a notable Australian apparel and accessories brand founded in 2017 by Sami Lorking-Tanner and Evangeline Titilas. The company operates in the sustainable fashion sector, targeting Gen-Z consumers with its base in Mermaid Beach, Queensland. With a commitment to ethical production practices and sustainability, With Jéan produces its garments in family-owned businesses in China, reflecting a conscious consumerism ethos.

Product Offering



With Jéan features a diverse product line of clothing and accessories, including dresses, tops, bottoms, tees, tanks, sets, swimwear, and gift cards. Key items include the Scarlett Dress in Red and the Faye Top in White, priced at $189.00 and $149.00 respectively. The brand maintains an online retail platform, offering global shipping with payment options through AfterPay, LayBuy, and Klarna. They incentivize purchases with free shipping over $50 and promotions like a free tote bag on orders exceeding $150.

Leadership and Influence



The leadership team consists of co-founders Sami Lorking-Tanner and Evangeline Titilas, who continue to drive With Jéan with their strategic and creative insights. With Lorking-Tanner's robust design skillset from CATC Design School, and Titilas' global fashion trend expertise from Los Angeles, they have successfully positioned the brand in international markets. Media coverage in respected outlets like Forbes highlights their influence in the fashion industry.

Online Presence and Marketing



With Jéan boasts a robust social media strategy, particularly on Instagram where they post regular updates under the handle @withjean. The use of hashtags such as #WITHJÉANGIRLS facilitates community engagement and brand storytelling. Their strategic launches, like the Aeráti collection, underscore the brand's cultural and personal narratives.

Ethical Practices and Sustainability



At the core of With Jéan's business model is a commitment to ethical fashion and sustainability. Utilizing biodegradable packaging and choosing responsible manufacturing partners underline their efforts to improve labor conditions and minimize environmental impacts. These practices have positioned With Jéan as an ethical leader in the global fashion market.

Competitor Profiling



Key Competitors



With Jéan faces substantial competition in the online fashion market. Notable competitors include:

  • Skims: Co-founded by Kim Kardashian, Skims is known for its inclusivity and diverse product offerings, including underwear, loungewear, and shapewear. Their recent launch of a menswear line extends their market appeal. Skims utilizes influencer marketing and has a solutions-oriented design approach, marking a significant presence in the market.


  • Shop Rumored: A New York-based brand offering elevated, vintage-inspired styles with a global outlook. As a female-founded brand, Shop Rumored focuses on sustainability by producing in small batches to minimize waste, maintaining their cultural resonance and quality.


  • Edikted: Tailors trend-driven fashion to Gen-Z with a focus on affordability and sustainability. Inspired by street style, Edikted adjusts production based on consumer demand to reduce waste, engaging directly with a trend-focused audience.


  • Meshki: Australian-based, Meshki emphasizes sophistication and empowerment. Since 2013, the brand has successfully reached a global audience via strong online platforms and a commitment to inclusivity.


Competitive Insights



  • Innovative Design and Inclusivity: Skims' focus on solutions and inclusivity has cultivated a wide consumer base.


  • Brand Heritage and Sustainability: Rumored and Edikted harness their distinct brand stories and sustainability focus, resonating with environmentally-conscious consumers.


  • Digital Engagement and Influencer Partnerships: Skims and Edikted leverage social media and influencer partnerships for enhanced brand visibility and engagement. This modern marketing approach presents valuable insights for With Jéan to refine their market strategy.


The competitive landscape showcases distinct market strategies focusing on innovative branding, consumer engagement, and sustainability. These insights provide With Jéan opportunities to enhance competitiveness, potentially in expanding product lines and refining marketing and sustainability initiatives.