WLTX-TV Company Profile

Background

WLTX-TV, operating as News 19, is the CBS-affiliated television station serving Columbia, South Carolina, and the surrounding Midlands region. Established in 1953 as WNOK-TV, the station has a longstanding commitment to delivering accurate and comprehensive news coverage. Owned by TEGNA Inc., WLTX upholds a mission to serve the greater good of its community by providing news and information essential for effective citizenship, seeking solutions to community issues, and promoting understanding of complex topics.

Key Strategic Focus

WLTX's strategic focus centers on:

• Comprehensive News Coverage: Delivering timely and accurate news across multiple platforms, including television broadcasts, digital content, and social media.

• Community Engagement: Initiatives like "Buddy Call 19," aimed at raising breast cancer awareness, and the "Teacher of the Week" program, recognizing outstanding educators.

• Technological Advancement: Embracing digital platforms such as the WLTX app, social media channels, and streaming services like WLTX+ on Amazon Fire and Roku to reach a broader audience.

Financials and Funding

As a subsidiary of TEGNA Inc., WLTX benefits from the financial backing of one of the largest geographically diverse broadcasters in the U.S. While specific financial details for WLTX are not publicly disclosed, TEGNA's robust financial position supports WLTX's operations and strategic initiatives.

Pipeline Development

WLTX continues to expand its offerings through:

• Digital Expansion: Enhancing its digital presence with the WLTX app and active engagement on social media platforms.

• Streaming Services: Launching WLTX+ on Amazon Fire and Roku to cater to the growing demand for streaming content.

• Community Programs: Sustaining and developing community-focused initiatives that address local issues and promote civic engagement.

Technological Platform and Innovation

WLTX leverages several technological platforms to enhance its service delivery:

• Digital Platforms: The WLTX app and website provide real-time news updates, weather forecasts, and live streaming of broadcasts.

• Social Media Integration: Active presence on platforms like Facebook, Twitter, and Instagram to engage with the community and disseminate information promptly.

• Streaming Services: WLTX+ offers on-demand content, expanding the station's reach beyond traditional broadcast methods.

Leadership Team

In January 2025, Scott Dempsey was appointed as President and General Manager of WLTX. Dempsey brings extensive experience from his previous role as Vice President and General Manager at WBTV in Charlotte, North Carolina, where he led the station to achieve top market position for the first time in 35 years. His background includes various sales positions at ABC National Sales, WABC-TV in New York, and WFTS-TV in Tampa, Florida. Dempsey also served as a regional vice president for Raycom Media, overseeing multiple stations across the Southeast.

Leadership Changes

The appointment of Scott Dempsey in January 2025 marked a significant leadership change at WLTX. His extensive experience in media management and sales is expected to drive further growth and innovation at the station.

Competitor Profile

Market Insights and Dynamics

The Columbia, South Carolina, media market is competitive, with several television stations vying for audience share. WLTX has made significant strides in increasing its viewership and market position, reflecting its commitment to quality journalism and community engagement.

Competitor Analysis

WLTX's primary competitors include:

• WIS-TV: An NBC affiliate serving the Columbia area, historically holding a strong market position.

• WYFF 4: A Greenville-based NBC affiliate with a significant audience in the region.

• The State: A local newspaper providing comprehensive news coverage in Columbia and the Midlands.

WLTX's focus on digital expansion and community initiatives has contributed to its rising ratings and competitive standing.

Strategic Collaborations and Partnerships

WLTX collaborates with various community organizations to enhance its service offerings and community impact. Initiatives like "Buddy Call 19" and "Teacher of the Week" are examples of partnerships aimed at addressing local issues and recognizing community contributions.

Operational Insights

WLTX's strategic considerations include:

• Digital Transformation: Investing in digital platforms to meet the evolving consumption habits of audiences.

• Community-Centric Programming: Developing content that resonates with local viewers and addresses community needs.

• Technological Innovation: Utilizing advanced broadcasting technologies to enhance content delivery and viewer experience.

Strategic Opportunities and Future Directions

Looking ahead, WLTX aims to:

• Expand Digital Reach: Enhance its online presence through the WLTX app, social media, and streaming services.

• Strengthen Community Engagement: Develop new initiatives that address emerging community issues and foster civic involvement.

• Innovate Content Delivery: Explore new formats and technologies to deliver news and information effectively across multiple platforms.

Contact Information

For more information about WLTX-TV, visit their official website.