Company Research Report: Woflow, Inc.

Company Overview

• Name: Woflow, Inc.

• Mission of the Company: To structure the world's unstructured data, specifically helping digital transformation by building the data infrastructure that powers business decisions and transactions.

• Founded: Woflow was founded in 2017.

• Founders: Jordan Nemrow and Will Bewley.

• Key People in the Company:

• Jordan Nemrow, Co-founder and CEO

• Will Bewley, Co-founder and COO

• Headquarters: San Francisco, CA, USA

• Number of Employees: 12 employees

• Revenue: No information is available.

• Known For:

• Woflow is known for being the world's first Merchant Data Platform. It automates and maintains the merchant data lifecycle, particularly known for its focus on food delivery and e-commerce platforms.

Products

Woflow Engine

• Description: The Woflow Engine is an ML-powered task automation system designed to create and maintain complex structured data at scale.

• Key Features:

• Task automation through machine learning

• Quality assurance using a consensus system

• Security via API connections

• Fully automated workforce management

Merchant Data Platform

• Description: Provides data infrastructure that manages interactions for marketplaces, automating the entire merchant data lifecycle from onboarding to data updates.

• Key Features:

• Automated merchant onboarding

• Access to reports and custom data schemas

• Support for managing 100 to 1,000,000+ merchants

Task Automation Engine

• Description: A specialized component that automates complex data-related tasks for businesses by integrating with existing workflows.

• Key Features:

• Real-time automation of job requests

• Custom integration capabilities

• Scalable infrastructure

Recent Developments

• Acquisition: Woflow has acquired XtremeAI, a Seville-based AI startup, to expand its reach and bolster AI capabilities.

• Funding: Secured $7.3 million in Series A funding, co-led by Base10 Partners and Construct Capital. This brought their total funding to $11 million.

• Expansion Plans:

• Plans to expand into new markets with additional language capabilities, intending to cover more language options beyond the existing five.

• Target horizontal markets include grocery and convenience stores.

• Product Development: Focus on accelerating product development and recruitment for the engineering team to support expanding operations.

• Partnerships: Engaging with platforms like DoorDash and Deliveroo to support digital transformation and streamline vendor onboarding processes.

• Technology Enhancement: Continues to leverage AI and machine learning, utilizing PyTorch for AI services hosted on AWS, evolving from SaaS to a comprehensive data infrastructure platform.

Additional Insights

• Woflow emphasizes a deep understanding of merchant data automation and has invested in being best-of-breed for the verticals it operates in, especially focusing on the restaurant sector.

• It results in significant value by transforming unstructured merchant data into structured formats across multiple industries, making it invaluable for businesses aiming to digitize complex processes.

Overall, Woflow positions itself as a leading entity in automating the merchant onboarding data process, particularly excelling in the food delivery and e-commerce sectors, with ambitious plans for expansion and continuous improvement in data handling and integration capabilities.