Company Market Research Report: WOLACO

Company Overview

• Name: Way of Life Athletic Co. (WOLACO)

• Mission of the Company: WOLACO constructs essential fitness apparel for the modern athlete. It emphasizes creating high-quality products that support an active way of life.

• Founded: No information is available on the exact founding date or the founders.

• Key People in the Company: No information is available regarding key people.

• Headquarters: 25 Norwood Avenue, Summit, NJ, United States, New Jersey.

• Number of Employees: No information is available.

• Revenue of the Company: No information is available.

• Known For: WOLACO is renowned for its fitness apparel that incorporates sweat-proof pocketing systems, designed to fit all mobile devices and to store valuables securely during athletic activities.

Products

Overview

WOLACO offers a range of fitness apparel designed for both men and women which are characterized mainly by their innovative sweat-proof pocketing systems and compression wear technology. These products focus on functionality and supporting an active lifestyle.

Key Products and Features

1. Distance Half Tight

• Description: Compression half tight crafted specifically for long-distance running.

• Key Features: Available in 5 colors, meticulous design details, sweat-proof technology.

2. High Line Hood

• Description: Premium everyday performance hoodie.

• Key Features: Available in 9 colors, designed for comfort and performance.

3. Fulton Pant

• Description: Described as the most complete compression base layer on the planet.

• Key Features: Available in 8 colors, comprehensive compression features.

4. Sprint Half Tight

• Description: Sleek and lightweight design optimal for speed.

• Key Features: Available in 7 colors, streamlined for athletic performance.

5. Grand 2-in-1 Short

• Description: Complete training short for athletic versatility.

• Key Features: Available in 4 colors, all-around athletic use.

6. North Moore Short/Biker Short

• Description: Complete compression base layer.

• Key Features: Available in multiple colors, renowned for its encompassing design.

7. Clinton Tank

• Description: Soft, sleeveless tank ideal for warm weather activities.

• Key Features: Available in 4 colors, designed for training and hiking.

Recent Developments

• New Products Launched: No specific new products mentioned.

• New Features Added to Existing Products: Introduction of sweat-proof pocketing systems and secure storage features.

• Partnerships: No new partnerships mentioned.

• Other Developments: Seasonal promotions such as "Marathon15," offering a 15% discount on select gear.

Conclusion

WOLACO, with its clear focus on creating functional, high-quality fitness apparel, caters to the modern athlete's needs. The company specializes in compression gear and everyday performance apparel that features innovative storage solutions for mobile devices. While detailed company information such as key financials and executive leadership is not available, WOLACO's product offerings and targeted design innovations position it as a prominent player in the athletic apparel sector.