Womaness Company Profile

Background

Overview

Founded in 2020, Womaness is a pioneering women's wellness brand dedicated to modernizing the menopause experience. The company offers a comprehensive range of products designed to address the diverse needs of women undergoing perimenopause, menopause, and postmenopause. By providing innovative solutions in skin and body care, feminine care, sexual health, and supplements, Womaness aims to empower women to feel confident and vibrant during this transformative stage of life.

Mission and Vision

Womaness is committed to changing the conversation around menopause by offering accessible, safe, and effective products that cater to the evolving needs of women. The brand seeks to destigmatize menopause and promote a positive outlook on aging, encapsulated in their philosophy of "menopositivity."

Industry Significance

Addressing a historically underserved market, Womaness taps into the growing demand for menopause-related products. With the global menopause market projected to reach $24.4 billion by 2030, the company's focus on this segment positions it as a significant player in women's health and wellness.

Key Strategic Focus

Core Objectives

Product Innovation: Develop a diverse range of non-hormonal products that effectively address common menopausal symptoms.

Education and Community Building: Provide essential information and foster a supportive community to empower women during menopause.

Areas of Specialization

Womaness specializes in creating products that cater to various aspects of menopausal health, including:

Skin and Body Care: Addressing issues like dry, crepey skin and loss of elasticity.

Feminine Care and Sexual Health: Offering solutions for vaginal dryness and sexual wellness.

Supplements: Formulated to alleviate symptoms such as hot flashes, sleep disturbances, and mood swings.

Key Technologies Utilized

The company collaborates with a panel of experts, including gynecologists, nutritionists, and skincare specialists, to develop products using clinically tested ingredients. All products are cruelty-free, vegan, and formulated without parabens, phthalates, sulfates, artificial colors, formaldehyde, mineral oils, estrogen, phytoestrogen, or added hormones.

Primary Markets Targeted

Womaness targets women aged 40 and above who are experiencing perimenopause, menopause, or postmenopause. The brand's products are available through multiple channels, including direct-to-consumer sales, Amazon, and retail partnerships with major retailers like Target and Ulta Beauty.

Financials and Funding

Funding History

In March 2021, Womaness secured a $4 million seed funding round led by Unilever Ventures and Obvious Ventures. This oversubscribed round also saw participation from investors such as Swat Equity Partners, Black Jay Investments, and individual investors.

Utilization of Capital

The funds have been allocated towards building the team, content creation, marketing initiatives, and product innovation to support the company's growth and expansion plans.

Product Development

Key Products

Womaness offers a range of products designed to address various menopausal symptoms, including:

Let's Neck: A neck and décolleté serum targeting skin elasticity and firmness.

The Works: A smoothing all-over body cream formulated to improve skin texture.

Me.No.Pause.: A menopause relief supplement aimed at alleviating common symptoms.

Let Me Sleep: A supplement designed to promote restful sleep.

Coco Bliss: A vaginal and all-over moisturizer addressing dryness.

Fountain of Glow: A vitamin C facial serum enhancing skin radiance.

Product Development Approach

The company collaborates with a panel of experts to ensure that all products are formulated with clinically tested ingredients, focusing on safety, efficacy, and addressing the specific needs of menopausal women.

Technological Platform and Innovation

Proprietary Technologies

While Womaness does not emphasize proprietary technologies, its innovation lies in the formulation of products using clinically tested, non-hormonal ingredients tailored to menopausal symptoms.

Scientific Methodologies

The company employs rigorous testing protocols, including dermatologist and allergy testing, to ensure product safety and effectiveness.

Leadership Team

Sally Mueller – Co-Founder and Chief Executive Officer

With over 25 years of experience in brand building, including a tenure at Target Corporation, Sally Mueller brings extensive expertise in merchandising and marketing. Her personal experience with menopause inspired the creation of Womaness.

Michelle Jacobs – Co-Founder and Chief Operating Officer

Michelle Jacobs has a background in brand development and marketing, with experience at companies like Time Inc. Her focus is on operational excellence and strategic growth for Womaness.

Competitor Profile

Market Insights and Dynamics

The menopause market is experiencing significant growth, with projections estimating it will reach $24.4 billion by 2030. This growth is driven by increasing awareness and demand for products addressing menopausal symptoms.

Competitor Analysis

Key competitors in the menopause wellness space include:

Kindra: A direct-to-consumer brand offering supplements and skincare products for menopausal women.

Pause Well-Aging: Focuses on skincare solutions targeting menopausal skin concerns.

Bonafide: Provides non-prescription solutions for managing menopausal symptoms.

While these brands address specific aspects of menopause, Womaness differentiates itself by offering a comprehensive range of products across multiple categories, including skin and body care, feminine care, sexual health, and supplements.