Company Research Report: Swoogo

Company Overview

Name and Mission

Name: Swoogo
Mission: Empowering anyone to bring people together. Swoogo is on a mission to make it easier for event professionals to accomplish more in less time, alleviating stress and focusing on connecting people.

Founding Details

• Year Founded: 2015

• Founders: Leonora Valvo, Tim Cummins, and Neil Keefe

Key People

• Chris Sykes: CEO

• Sarah Jennings: Chief Revenue Officer

• Mark Johnson: Chief Business Officer

• Mike Olivieri: CTO

Headquarters

• Location: 1925 Century Park East, Suite 1700, Los Angeles, CA 90067, USA

Employees

• Number of Employees: No information is available

Revenue

• Revenue: No information is available

Company Recognition

Swoogo is known for being a user-friendly, award-winning event management platform. It boasts high customer satisfaction and significant Series B funding of twenty million dollars.

Products

Product Offerings

Swoogo specializes in event management solutions, offering robust tools for various event types, including:

• In-Person Events

• Digital Events

• Hybrid Events

Product Descriptions and Key Features

1. Registration

• Highly customizable form with unlimited conditional logic and fields. Facilitates various registration flows tailored to event types.

2. Event Marketing

• Facilitates large-scale marketing programs. Promotes seamless branding of event sites and enables automated communications.

3. Cooperative Ecosystem

• Provides seamless integrations with tech choices and a robust REST API for wide connectivity with other software.

4. Data & Insights

• Offers robust data collection via Swoogo Analytics, enabling custom reports and seamless integration with external analytics tools.

5. Hybrid Solutions

• Supports both in-person and digital events with flexible streaming integrations, including native Zoom embed options.

Recent Developments

Recent Product Developments

• Roles & Permissions Update (Jan 30, 2025)

• Introduced features to support role-based access control with new standard roles like Event Manager and Designer. Enables custom role creation with over 50 new permission options.

• Magic Links in Email Buttons (Jan 29, 2025)

• Enhanced email features to allow attendees instant access without logging in manually.

• Go Onsite Updates (Jan 24, 2025)

• Improved mobile check-in app, optimized for high-volume events and added session filtering capabilities.

New Feature Additions

• Moneybird Integration Update (Jan 17, 2025)

• Added features to select payment methods for invoice generation, offering greater flexibility.

• Service Fee Introduction (Jan 15, 2025)

• Launched a feature allowing event organizers to append service fees for cost recovery, applicable across different payment methods.

Partnerships and Collaborations

• Swoogo emphasizes a cooperative ecosystem with no-charge partnerships, enhancing the event management experience through diversified tech and service collaborations.

Other Developments

• Event Data Ownership and Security

• Swoogo emphasizes customer data ownership and does not sell attendee data, ensuring secure data management and transparency.

Summary

Swoogo embodies a comprehensive approach to event management with a strong emphasis on customizability, user-centric innovations, and data security. Its continuous evolution in features and integrations reflect its commitment to enhancing event management experiences for both organizers and attendees globally.

(Note: Information on employee count, exact revenue figures, and specifics on certain aspects of the recent financial performance and partnerships were unavailable based on the provided data.)