Women in the Housing & Real Estate Ecosystem (NAWRB) Company Profile

Background

Women in the Housing & Real Estate Ecosystem (NAWRB) is a leading organization dedicated to advancing gender equality and promoting the utilization of women-owned businesses within the housing and real estate sectors. Established in 2009 by Desirée Patno, NAWRB's mission is to provide women with the tools and opportunities necessary for economic security, stability, and sanctuary. The organization emphasizes the importance of women's homeownership, professional ownership, and leadership roles, aiming to redefine wealth by offering diverse options for women across the housing ecosystem.

Key Strategic Focus

NAWRB's strategic focus encompasses several core objectives:

Women's Leadership Advancement: Through initiatives like the Diversity & Inclusion Leadership Council (NDILC), NAWRB is committed to increasing the number of women in leadership positions and promoting gender equality at all levels within the housing ecosystem.

Economic Empowerment: The organization provides consulting services and directives aimed at raising the utilization of women-owned businesses, thereby fostering economic growth and stability for women entrepreneurs.

Homeownership Promotion: NAWRB emphasizes the significance of women's homeownership as a source of financial stability and sanctuary, advocating for increased investment in understanding and serving this demographic.

Resource Development: Through the Women's Global Resource Center (NWGRC), NAWRB offers a depository for vendors and clients to enhance diverse spending and increase women's employment across all levels.

Financials and Funding

As a nonprofit organization, NAWRB's financial structure relies on strategic partnerships, memberships, and sponsorships. The organization offers various levels of strategic partnerships, including Executive, Grand, Premier, and Royal tiers, each providing different benefits and opportunities for collaboration. These partnerships support NAWRB's initiatives and contribute to the advancement of women in the housing and real estate ecosystem.

Pipeline Development

NAWRB's key initiatives include:

Women's Homeownership Initiative (WHI): Committed to increasing women's homeownership and reducing poverty levels among women across America.

Certified Delegate Spokeswoman Program: A program where veterans specializing in the housing ecosystem bring focused attention to women's economic issues with a unified voice.

Small Business Sustainability Initiative: Dedicated to helping businesses and consumers protect their resources from internal and external threats, such as employee fraud and cyberattacks.

Women in Housing Ecosystem Report (WHER): An annual multi-volume report providing in-depth analysis, trends, and policy suggestions regarding the state of women's homeownership and professional roles within the housing ecosystem.

Technological Platform and Innovation

NAWRB has introduced the Technology Human Balance® initiative, focusing on how technology disrupts the housing and real estate ecosystem and daily life. This initiative aims to help individuals and businesses leverage technology effectively while maintaining a human-centric approach.

Leadership Team

Desirée Patno serves as the CEO and President of NAWRB. With a vision to promote women-owned brokerages in the real estate industry, she founded the organization in 2009. Under her leadership, NAWRB has expanded its scope to encompass all women specializing in the housing economy, advocating for gender equality and economic empowerment.

Leadership Changes

In 2018, NAWRB expanded its Diversity & Inclusion Leadership Council (NDILC) to include prominent leaders such as Dr. Chitra Dorai, former IBM Fellow, and Marcia M. Davies, COO of the Mortgage Bankers Association (MBA). Their inclusion has strengthened NAWRB's commitment to advancing women in the housing and real estate ecosystem.

Competitor Profile

Market Insights and Dynamics

The real estate industry has seen a significant increase in female participation. As of 2023, women constitute 62% of all REALTORS®, reflecting a growing trend of women entering and leading in the housing sector.

Competitor Analysis

Key organizations with similar missions include:

Commercial Real Estate Women (CREW) Network: Founded in 1989, CREW Network is a professional association dedicated to advancing women globally in commercial real estate through business development, industry research, leadership development, and career outreach.

National Association of Real Estate Brokers (NAREB): Established in 1947, NAREB focuses on "Democracy in Housing" and has initiatives like Women Investing in Real Estate (W.I.R.E.) to increase access to financial information and capital for Black women, promoting homeownership and real estate investment.

Strategic Collaborations and Partnerships

NAWRB has established strategic partnerships with various organizations to further its mission, including:

EXIT Realty Corp. International: Collaborated to empower real estate professionals through education and mentorship programs.

U.S. Small Business Administration (SBA): Partnered to present the inaugural Women in Housing Financial Fitness Road Show, connecting women with federal and local programs, set-asides, funding options, and contracting opportunities.

Operational Insights

NAWRB differentiates itself through its comprehensive focus on the entire housing ecosystem, addressing issues from homeownership and professional ownership to leadership roles and economic security. Its unique position as the only third-party industry-specific certifier of Women-Owned Businesses (WOBs) and Minority Women-Owned Businesses (MWOBs) in the housing and real estate ecosystem further strengthens its market position.

Strategic Opportunities and Future Directions

Looking ahead, NAWRB aims to:

Expand the Women's Global Resource Center (NWGRC): Increase the number of registered women and women-owned businesses to enhance diverse spending and employment opportunities.

Advance Technology Human Balance® Initiative: Continue to address the impact of technology on the housing ecosystem and develop strategies for effective integration.

Strengthen Advocacy Efforts: Further collaborate with government entities and industry organizations to promote gender equality and economic empowerment for women in the housing and real estate sectors.