Woodbury University Market Research Report

Background

Overview

Founded in 1884 by educator and entrepreneur F.C. Woodbury, Woodbury University is one of the oldest institutions of higher education on the West Coast of the United States. Located in Burbank, California, the university offers a unique, practice-based educational experience that emphasizes personal engagement and professional development. Woodbury's mission is to transform students into innovative professionals who contribute responsibly to the global community. This is achieved through purposeful student engagement, the establishment of external partnerships, and the continuous enhancement of academic excellence.

Accreditation

Woodbury University holds accreditation from several esteemed organizations, including:

• WSCUC: Senior College and University Commission (formerly WASC), with original accreditation granted in 1961.

• AACSB: Association to Advance Collegiate Schools of Business, accrediting the School of Business's BBA and MBA programs since 2014.

• ACBSP: Association of Collegiate Business Schools and Programs, accrediting the School of Business's BBA and MBA programs since 1998.

• CIDA: Council for Interior Design Accreditation, accrediting the Interior Design BFA program since 1991.

• NAAB: National Architectural Accrediting Board, accrediting the Bachelor of Architecture program since 1994 and the Master of Architecture program since 2012.

• NASAD: National Association of Schools of Art and Design, accrediting various BFA programs since 2008.

Key Strategic Focus

Academic Excellence

Woodbury University is committed to providing a high-quality, practice-based education. The institution focuses on enhancing student learning, creating effective learning environments, developing new curricular programs, and implementing advanced academic technological systems.

Community Engagement

The university aims to expand and strengthen relationships within and beyond the Southern California community. This includes developing pathways that engage students in co-curricular experiences, increasing sustainable priorities across campuses, and promoting diversity, equity, and inclusion throughout all operations.

Student Experience

Woodbury focuses on enriching the student experience through purposeful engagement. This involves increasing high-impact practices, creating career and graduate school opportunities post-graduation, and promoting a vibrant campus life.

Financials and Funding

Endowment and Expenditure

As of the end of the 2022 fiscal year, Woodbury University had an endowment valued at approximately $19.2 million, reflecting a 17.8% decline from the previous year. In 2022, the university's total salary expenditure was $37.2 million, with instructional salaries accounting for $5.63 million paid to 63 employees.

Grants and Investments

The university has received significant grants and investments, including a $75,000 grant for the Interior Design program from the Angelo Donghia Foundation in August 2022. Additionally, Woodbury has attracted government funding, showcasing a strong financial position and potential for tailored solutions for government institutions.

Pipeline Development

Program Expansion

Woodbury University continually develops and expands its academic programs to meet evolving industry demands. The university offers 25 undergraduate and five graduate programs across four schools: the School of Business, the School of Architecture, the School of Liberal Arts, and the School of Media Culture & Design.

Technological Advancements

The university has invested in cutting-edge technology and facilities, such as the KUKA robotic arm and a new computer science lab, to enhance students' knowledge and skills in emerging tech fields. These initiatives are part of Woodbury's commitment to integrating advanced technologies into its curriculum.

Technological Platform and Innovation

Making Complex Facilities

Woodbury's Making Complex facilities provide students with access to sophisticated fabrication technologies, supporting the development of practical skills in architecture and interior design. This initiative reflects the university's dedication to shaping the future of practice through hands-on learning experiences.

3D Printing Initiatives

The School of Architecture has embarked on groundbreaking work, including the construction of the first permitted 3D-printed dwelling in Los Angeles. This project, supported by a grant from the U.S. Department of Energy's Solar Decathlon Build Challenge, marks a significant advancement in sustainable architecture and design.

Leadership Team

President

• Barry Ryan, J.D., Ph.D.: As the President of Woodbury University, Dr. Ryan leads the institution with a focus on academic excellence and community engagement. His leadership emphasizes the transformation of students into innovative professionals.

Dean of the School of Architecture

• Heather Flood: Appointed in December 2022, Heather Flood serves as the Dean of the School of Architecture. Her role involves overseeing the school's programs and initiatives, fostering a culture of creativity and innovation within the architectural community.

Leadership Changes

In December 2022, Heather Flood was appointed as the Dean of the School of Architecture, succeeding the previous dean. This leadership change signifies the university's commitment to advancing its architectural programs and maintaining a forward-thinking approach to design education.

Competitor Profile

Market Insights and Dynamics

Woodbury University operates within a competitive landscape of private higher education institutions in California. The market is