Work It Daily
Company Overview
Work It Daily is a leading professional training and coaching enterprise based in Portsmouth, New Hampshire. Established in 2009, the company has solidified its reputation by offering inclusive career advice and job search solutions, targeting underserved groups within the career guidance sector.
Business Model and Services
Work It Daily operates an online, on-demand career coaching platform with thousands of members, providing flexible subscription models including Standard and Premium memberships. These plans emphasize unlimited private email coaching, which features resume, cover letter, and LinkedIn profile reviews. Members also benefit from access to sophisticated templates and tools, valued at over $5000, and live weekly group coaching sessions facilitated by career experts.
Key Offerings
- Career Coaching: Unlimited private coaching delivered via email.
- Training and Development: Comprehensive access to templates, tools, and training materials.
- Accessible Platform: 24/7 private platform access for continuous support and interaction.
- Live Group Sessions: Weekly sessions conducted by seasoned experts to foster learning and engagement.
Financial Performance
Work It Daily's estimated annual revenue is approximately $114.7 million. As a privately held company, it has not participated in funding rounds.
Market Position and Reputation
Work It Daily sustains a strong reputation with a Glassdoor rating of 4.4 out of 5, based on 12 reviews, and a Trustpilot rating of 4.1 from 18 reviews. This positive outlook is a testament to the value and effectiveness of its career support services.
Key Leadership
- J.T. O'Donnell: CEO and Founder, J.T. O'Donnell, is renowned within the career and professional development sphere, boasting over 20 years of experience. Her leadership ensures the highest service standards in career coaching.
Target Audience and Impact
The platform caters to individuals aiming to improve their career prospects, attracting over 1.5 million monthly visitors. It supports a wide audience, including executive-level job seekers facing employment challenges, providing tailored guidance to meet diverse professional needs.
Competitor Profiling
Key Competitors
1. Codecademy: Specializes in coding education, complemented by soft skills and career resources.
2. Coursera: Offers a wide range of courses including professional development for career enhancement.
3. FutureLearn: Similar to Coursera, it provides courses in academics, career, and personal development.
4. Find My Profession: Offers elite career services, including reverse recruiting and job search management.
5. ResumeSpice: Focuses on executive and professional resume writing services for similar target audiences.
6. ResumeYourWay: A veteran-owned agency specializing in resume writing and career consulting for military veterans transitioning to civilian roles.
7. Course Hero: Primarily educational but intersects with professional improvement resources.
Competitive Landscape
The competitors operate within career coaching, online education, and professional development domains, using technology for scalable, personalized solutions.
- Technological Integration: Competitors like Codecademy and Coursera utilize advanced technology to deliver effective skill acquisition platforms, setting a benchmark for innovation that Work It Daily can emulate.
- Service Differentiation: Competitors such as ResumeSpice and Find My Profession offer differentiated services like executive resume crafting, posing both a challenge and an opportunity for diversification for Work It Daily.
- Market Positioning: Companies like Course Hero emphasize the integration of educational alignment and skill-building, redefining career success in traditional career coaching paradigms.
Strategic Insights
- Leverage Existing Strengths: Incorporation of technology, such as AI-driven resume feedback, could augment Work It Daily’s existing personalized coaching services.
- Expand Niche Offerings: Exploring new areas such as federal employment coaching or veterans' services could unlock additional market opportunities.
- Partnership Opportunities: Collaborations with educational platforms like Course Hero could result in co-branded content and enhanced service offerings, extending Work It Daily's reach and client value.
