Workbay LLC: Company Profile

Background

Overview

Workbay LLC is a workforce development company founded in 2015 by Mary Hayes and Alice Hayes. The company is headquartered in Memphis, Tennessee, United States. Workbay's mission is to bridge the gap between education and employment by providing an integrated platform that connects job seekers with employers, career counselors, and educational resources. This platform aims to equip individuals, particularly those under 25 years old and earning less than $25 per hour, with the skills and opportunities necessary for career advancement.

Mission and Vision

Workbay's mission is to close the skills gap by driving better alignment of training and education programs with employers’ skill requirements. The company's vision is to empower individuals by providing them with the tools and resources needed to succeed in the workforce, thereby strengthening communities and the economy.

Primary Area of Focus

Workbay focuses on workforce development, career exploration, and skill-building, particularly for underserved youth and adults. The company offers a comprehensive suite of tools that include job postings, applicant tracking, learning management systems, and career exploration resources. These tools are designed to support individuals in their career journeys and assist organizations in building a skilled workforce.

Industry Significance

In 2025, Workbay achieved a revenue of $2.3 million with a team of 21 employees, reflecting its growing impact in the workforce development sector. The company's innovative approach has attracted partnerships with various organizations, including the Texas Department of Criminal Justice, to provide workforce training and reentry support for incarcerated individuals.

Key Strategic Focus

Core Objectives

Bridging Education and Employment: Aligning educational programs with employer skill requirements to ensure individuals are job-ready.

Empowering Underserved Communities: Providing accessible resources and training to individuals under 25 years old and those earning less than $25 per hour.

Reducing Recidivism: Offering workforce training and employment support to incarcerated individuals to facilitate successful reentry into society.

Specific Areas of Specialization

Career Exploration: Offering over 2,500 career videos and 1,400 career cards to introduce individuals to in-demand industries.

Skill Development: Providing a library of over 200 online courses and training modules tailored to various industries.

Employer Engagement: Connecting job seekers with employers through job postings, applicant tracking, and direct employer connections.

Key Technologies Utilized

Learning Management System (LMS): Delivers online training courses and tracks learner progress.

Applicant Tracking System (ATS): Manages job postings and streamlines the hiring process.

Career Exploration Tools: Provides interactive resources to help individuals explore various career paths.

Primary Markets Targeted

Underserved Youth and Adults: Individuals under 25 years old and those earning less than $25 per hour.

Incarcerated Individuals: Providing workforce training and reentry support to those incarcerated.

Employers: Companies seeking to build a skilled and diverse workforce.

Financials and Funding

Funding History

As of December 2025, Workbay has not publicly disclosed any external funding or investment rounds. The company has achieved a revenue of $2.3 million in 2025 with a team of 21 employees, indicating sustainable growth through its operations.

Utilization of Capital

While specific details on capital utilization are not publicly available, it is likely that Workbay has invested in expanding its platform capabilities, developing new training content, and forming strategic partnerships to enhance its service offerings.

Pipeline Development

Key Initiatives

Reentry and Workforce Development Programs: Collaborating with the Texas Department of Criminal Justice to provide workforce training and employment support for incarcerated individuals, aiming to reduce recidivism and facilitate successful reentry into society.

Expansion of Training Content: Continuously updating and expanding the library of online courses and training modules to meet the evolving needs of various industries.

Anticipated Milestones

Program Expansion: Scaling the reentry and workforce development programs to additional correctional facilities and communities.

Platform Enhancements: Implementing new features and integrations to improve user experience and engagement.

Technological Platform and Innovation

Proprietary Technologies

Integrated Workforce Development Platform: Combines job postings, applicant tracking, learning management, and career exploration tools into a cohesive system.

Significant Scientific Methods

Data-Driven Career Exploration: Utilizes data analytics to provide personalized career recommendations and pathways for users.

Competency-Based Training: Offers training modules that focus on developing specific skills and competencies required by employers.

Leadership Team

Mary Hayes – CEO

Professional Background: Founder and CEO of Workbay LLC. Previously founded Engage Learning Systems Inc., developing training programs and content delivery systems for Fortune 500 companies across multiple industries.

Alice Hayes – COO

Professional Background: Co-founder and Chief Operating Officer of Workbay LLC. Specific details about her professional background are not publicly available.

Competitor Profile

Market Insights and Dynamics

The workforce development sector is experiencing growth due to increasing demand for skilled workers and the need for effective training solutions. Companies like Workbay are addressing these needs by providing integrated platforms that connect job seekers with employers and educational resources.

Competitor Analysis

Teal Labs: A competitor in the career development space, focusing on job search and career advancement tools.

Strategic Collaborations and Partnerships

Texas Department of Criminal Justice: Partnered to provide workforce training and reentry support for incarcerated individuals, aiming to reduce recidivism and strengthen Texas communities.

Operational Insights

Strategic Considerations

Workbay's focus on underserved communities and incarcerated individuals positions it uniquely in the workforce development sector. The company's partnerships with correctional facilities and community organizations enhance its reach and impact.

Competitive Advantages

Comprehensive Platform: Offers an integrated suite of tools for job seekers, employers, and educational institutions.

Data-Driven Approach: Utilizes data analytics to provide personalized career recommendations and training pathways.

Strategic Opportunities and Future Directions

Strategic Roadmap

Program Expansion: Scaling workforce development programs to additional correctional facilities and underserved communities.

Platform Enhancements: Implementing new features and integrations to improve user experience and engagement.

Opportunities for Expansion

Geographic Expansion: Extending services to new regions and states to reach a broader audience.

Industry Partnerships: Collaborating with more employers and educational institutions to enhance training content and job placement opportunities.