Company Research Report: WorkSpan






Company Overview



  • Name: WorkSpan

  • Mission: To be the world’s trusted platform for connecting ecosystem businesses with partners to create value and abundance together.

  • Founded By: Mayank Bawa, Amit Sinha, and Milind Joshi

  • Founded In: 2015

  • Key People:

  • Mayank Bawa, Chief Executive Officer and Co-Founder

  • Amit Sinha, President and Co-Founder

  • Milind Joshi, Chief Technical Officer and Co-Founder

  • Puneet Mittal, Chief Financial Officer and Chief Operating Officer

  • Suresh Prabhu, SVP of Engineering and Products

  • Sam Gong, SVP of Marketing

  • Erika Westphal, Vice President of People Operations


  • Headquarters: No information is available.

  • Number of Employees: 160+

  • Revenue: No information is available.

  • Known For: WorkSpan is the world's largest co-sell network known for empowering companies to turbocharge and scale their co-sell revenue growth. It is recognized as the #1 co-selling platform.





Products and Services



Universal Adapter


  • Description: Syncs CRM systems with cloud marketplaces and partner systems without altering existing sales processes or CRM objects.

  • Key Features:

  • Continuous Sync with Cloud, CRM & Marketplace

  • Control Field & Partner Data Access

  • AI Field Mapping & Object Matching


AI Teammates


  • Description: A suite of intelligent tools embedded into CRM systems, enhancing productivity and focusing on driving revenue growth.

  • Key Features:

  • Account Matching

  • Pipeline Assist

  • Rep Connect


Partner Revenue Flows


  • Description: Customizable processes that orchestrate revenue-generating activities across multiple teams and systems.

  • Key Features:

  • Automates key tasks like referrals, opportunity tracking, and marketplace transactions.


WorkSpan Hyperscaler Edition


  • Description: Helps launch and scale valuable cloud partnerships with co-sell automation.

  • Key Features:

  • Quick deployment

  • Full control of Cloud Marketplace listings


Security and Access Controls


  • Description: Extends security policies and ensures the protection of sensitive data shared with partners.

  • Key Features:

  • Field-Level Security

  • Dynamic Access Controls

  • Enforce Data Security





Recent Developments



  • Recent Developments in the Company:

  • No specific recent developments mentioned.


  • Recent Product Launches:

  • WorkSpan Hyperscaler Edition with HubSpot featured on August 12, 2024.


  • New Partnerships:

  • No detailed information on new partnerships, but there is a focus on cloud partnerships with AWS, Google Cloud, and Microsoft.


  • Innovations and Integrations:

  • Introduction of Azure Private Offer Management, enhancing multi-cloud partnerships.

  • The company features a robust integration with Salesforce and MS Dynamics, providing seamless co-selling automations.

  • WorkSpan was recognized as the Champion in the Global Co-Sell Software Leadership Matrix 2023 by Canalys.





This report presents the structured insights about WorkSpan, highlighting its origin, leadership, product offerings, and recent advancements in its dynamic partnering ecosystem.