Market Research Report: Workwize

Overview

Workwize

Workwize is a prominent player in the global IT hardware asset management industry, specializing in automating the IT asset lifecycle management for remote teams. Active in over 100 countries, Workwize offers robust solutions in IT procurement, deployment, management, and disposal, facilitating efficient management of IT and office equipment for organizations, thereby empowering their remote workforce.

Business Model and Services

Workwize operates on a cloud-based platform delivering end-to-end IT asset management solutions, which include:

• IT Procurement: Collaborates with a global network of suppliers facilitating the purchase or leasing of IT equipment.

• Device Deployment: Offers pre-configured delivery of laptops and peripherals from global local warehouses.

• IT Asset Management: Provides a centralized system to comprehensively track and manage IT assets.

• Equipment Retrieval and Disposal: Ensures sustainable disposal options with certified wiping, recycling, or reselling of phased-out equipment.

Leadership Team

• Michiel Meyer: Chief Executive Officer & Co-Founder, focused on automation and global IT deployment.

• Victor Dik: Chief Commercial Officer & Co-Founder, dedicated to strategic growth and client acquisition.

• Sebastiaan Scholten: Chief Technology Officer & Co-Founder, leads technological innovation to simplify remote workspace setups.

Corporate Headquarters

Leidsegracht 38, 1016 CM Amsterdam, The Netherlands.

Strategic Advantages

Workwize is distinguished by:

• Zero-touch deployment: Automation of workflows from procurement to disposal.

• Real-time asset insights: Real-time visibility of IT equipment status and location.

• Integrative capabilities: Seamless integration with systems such as Active Directory and SCIM, optimizing user onboarding and offboarding.

Key Achievements

• Secured $13 million in Series A funding from Klass Capital in early 2025.

• Serving over 25,000 users and managing more than 100,000 devices globally.

• Endorsed by clients like Pleo, STX Group, and Onward Search for its efficiency and impact.

Market Position

Workwize is recognized as the "#1 automation platform for IT teams," reducing IT management time significantly, thus offering a substantial return on investment for fast-growing companies. Its mission is to enable global workforces to overcome logistical challenges tied to remote and hybrid work models.

Corporate Values

• Radical Transparency: Promotes a culture of openness and honesty.

• Entrepreneurial Spirit: Encourages innovative and growth-oriented thinking.

• Empowerment: Builds trust and strength with its team and clients.

Competitor Profiling

Key Competitors

1. Lendis

• Product Offering: SaaS platform for managing office equipment in hybrid work settings, including equipment rental and asset management tools.

• Funding & Financials: Raised $34 million with support from HV Ventures and DN Capital.

• Market Position: Serves over 1,300 companies, focusing on flexible and sustainable equipment management.

2. Deeploi

• Product Offering: IT management platform for SMEs, featuring device management, cybersecurity, and IT support.

• Funding & Growth: Secured $9.69 million, showcasing growth potential.

• USP: Known for reducing IT administration costs by over 50% through automation.

3. Unduit

• Product Offering: Specializes in IT asset lifecycle management using blockchain for transparency and efficiency.

• Business Model: Offers software solutions alongside device repair and recycling.

• Innovation: Disruptive technology in IT asset recovery and lifecycle management.

4. Nuwo

• Product Offering: "Workplace as-a-Service" focusing on financing and managing hybrid workspaces with ergonomic solutions.

• Market Position: Extensive manufacturer network, legal compliance, and sustainability, mainly in the German market.

5. Esevel

• Product Offering: Global IT management solution for remote teams, covering procurement and support.

• Scale and Reach: Operates in 88 countries, optimizing distributed team support.

• Leadership: Led by Yuying Deng, focusing on cost efficiency and operational scalability.

Implications for Workwize

Workwize faces intense competition from well-funded and innovative rivals. To sustain its market position, Workwize should continue advancing in automation, sustainability, and expanding its global reach, along with capitalizing on trends that support remote work and flexible solutions.