WOW MKTG Company Profile

Background

Founded in 2005, WOW MKTG is a full-service marketing agency headquartered in Coral Gables, Florida. The agency is dedicated to delivering measurable client success through an integrated suite of in-house services. As a minority-owned enterprise, WOW MKTG has built a reputation for strategic insight, flawless execution, and world-class service.

Key Strategic Focus

WOW MKTG specializes in creating customized marketing plans that align with clients' business goals. Their services encompass brand strategy, creative development, media planning and buying, digital solutions, experiential marketing, and communications. The agency targets a diverse range of industries, including healthcare, automotive, food and beverage, and entertainment.

Financials and Funding

As of January 2025, WOW MKTG's estimated annual revenue is $15 million, with approximately 81 employees. The agency has experienced consistent growth, expanding its team and client base over the years.

Technological Platform and Innovation

WOW MKTG utilizes a diverse tech stack, including Canva, WordPress, and Google Tag Manager, demonstrating a commitment to innovation and cutting-edge marketing solutions. Their in-house production team creates content using video production, editing, animation, and graphics to tell compelling brand stories.

Leadership Team

Jose Dans: Founder and President, with decades of experience in marketing and advertising. Previously held positions at Fox Television, USA Networks, Tribune Corporation, and Univision Radio.

Betsy Henao: Chief Operating Officer, overseeing all operational activities. Formerly served as Client Service Director with over 30 years of experience in marketing, media, and management.

Mary Lanham: Chief Client Success Officer, developing key strategies for client partners. Previously Chief Marketing and Communications Officer for the University of Maryland Medical System and the University of Miami Health System.

Felix Castro: Vice President of Creative Services, leading the creative team with over 20 years of experience managing campaigns for national and international clients.

Diego Naranjo: Vice President of Digital Media, an expert in developing and executing data-based strategies to drive clients' ROI via paid digital and social media channels.

Yoly Solano: Vice President of Experiential Marketing, designing and producing engaging real-life experiences for thousands of people each year.

Virginia Zeron: Vice President of Finance, overseeing all accounting matters and human resources.

Maria Garcia Barea: Communications Director, focusing on strategic communications, social media, influencer marketing, and traditional public relations.

Xavier Castañeda: Interactive Director, engineering sites, apps, and interactive units for clients.

Eileen D’Costa: Project Management Director, ensuring quality and objectives are met on time and within budget.

Roxana Infante: Media Director, leading media strategies for major accounts.

Dayi Melo: Human Resources Director, fostering a vibrant company culture that prioritizes talent development and employee engagement.

Leadership Changes

In August 2022, WOW MKTG promoted four veteran team members to vice president roles: Felix Castro (Creative Services), Diego Naranjo (Digital Media), Yoly Solano (Experiential Marketing), and Virginia Zeron (Finance). These promotions reflect the agency's commitment to employee growth and service excellence.

Competitor Profile

Market Insights and Dynamics

The advertising services industry is highly competitive, with numerous agencies offering a range of marketing solutions. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptability.

Competitor Analysis

WOW MKTG's competitors include other full-service marketing agencies that offer integrated solutions across various channels. Key competitors focus on creative development, digital marketing, media planning, and experiential marketing. Notable achievements among competitors often include award-winning campaigns and strategic partnerships with high-profile clients.

Strategic Collaborations and Partnerships

In 2024, WOW MKTG partnered with MMM of Florida, Inc., a Medicare brand expanding into the South Florida market. As the agency of record, WOW MKTG developed comprehensive advertising campaigns to support MMM's growth in the region.

Operational Insights

WOW MKTG's comprehensive suite of in-house services, combined with a team of experienced professionals, positions the agency as a strong competitor in the marketing industry. Their commitment to innovation and client success differentiates them from other agencies.

Strategic Opportunities and Future Directions

WOW MKTG aims to continue expanding its client base and service offerings, leveraging its expertise in various industries. The agency's focus on innovation and measurable results positions it well to adapt to evolving market trends and client needs.