Wpromote: Company Market Research Report

Company Overview

Name

Wpromote

Mission

Wpromote is committed to transforming businesses through innovative marketing strategies and leveraging data for impactful results. The mission emphasizes challenging conventions and accelerating growth with a mindset that prioritizes outsmarting the competition over outspending it.

Founded Details

No information is available about the specific founding year and original founders of Wpromote.

Key People

Andrea Bendzick - CEO

Michael Block - Chief Operating Officer (COO)

Tom Hammel - Chief Product Officer

Megan McDonagh - Chief Marketing Officer

Steven Power - Executive Chairman

Michael Stone - Chief Relationship Officer (CRO)

Marisa Yukich - Chief People Officer (CPO)

Headquarters

Wpromote is headquartered in the United States, with multiple offices in cities including Chicago, Dallas, Denver, Los Angeles, Manhattan, New York, and San Francisco.

Number of Employees

Wpromote has over 550 employees.

Revenue

No information is available regarding the revenue figures of Wpromote.

Company Highlights

Known for its outcome-first marketing approach driven by a Challenger culture.

Recognized with multiple industry awards, including Google Premier Partner of the Year and Adweek’s Fastest Growing Agencies.

Products

Services Offered

Wpromote offers a comprehensive range of digital marketing services divided into multiple categories:

Paid Media

Paid Search

Paid Social

Programmatic

Amazon & Retail Media

Performance Creative

Affiliate Marketing

Converged TV

Earned & Owned Media

Content Marketing

Email Marketing

Influencer Marketing

Digital Experience

Voice Search

Video

Digital Intelligence

Reporting & Data Visualization

Strategy & Planning

Conversion Rate Optimization

Challenger Labs

Attribution & Analytics

Data Science & Insights

Predictive Customer Modeling

High-Level Description and Key Features

Wpromote's services leverage proprietary technology, such as the Polaris platform, for data-driven strategies providing insights across campaigns. This allows Wpromote to offer personalized, agile marketing solutions aiming for measurable business impact.

Recent Developments

New Leadership

Andrea Bendzick was named CEO, bringing a tech-centric approach to enhance Wpromote's capabilities.

Megan McDonagh joined as the first Chief Marketing Officer to spearhead new marketing strategies.

New Service Offerings

Wpromote has expanded to offer ‘brandformance’ services, integrating full-service marketing solutions to clients.

New Partnerships

Athletic Brewing Company consolidated its media operations with Wpromote as the Agency of Record (AOR).

Partnership Expansion - Wpromote continues to develop its strategic partnerships, especially with major platforms like Google, Meta, and Amazon, allowing access to exclusive product testing and strategic insights.

Technological Advancements

Launch of Polaris™, a predictive platform that enhances data utilization for strategic marketing decisions.

Released Creative Accelerator, a new app within Polaris for AI-powered creative performance testing on Meta platforms.

Insights and Thought Leadership

Wpromote continuously shares insights into digital marketing trends through white papers, blogs, webinars, and case studies. The company emphasizes a data-driven approach to tackle contemporary marketing challenges, providing insights into predictive customer modeling, creative strategies, and digital intelligence.

Their leadership in thought-provoking content helps clients stay updated on industry transformations, particularly around AI in marketing and data privacy compliance.

In summary, Wpromote positions itself as a leader in digital marketing innovation, focusing on sustainable and transformative growth for its clients through its comprehensive suite of services and strategic partnerships.