Wrightway Home Improvements Company Profile

Background

Established in 1977 by Dave Wright, Wrightway Home Improvements has been a cornerstone in the exterior remodeling industry, serving Fond du Lac, Oshkosh, Madison, and Milwaukee areas in Wisconsin. The company's mission is to deliver energy-efficient, high-quality residential products, ensuring customer satisfaction through professional services and top-tier products. Over the decades, Wrightway has built a reputation for excellence, emphasizing lasting relationships, community support, professionalism, creative solutions, and superior customer service.

Key Strategic Focus

Wrightway Home Improvements specializes in exterior remodeling services, including:

Window Replacement: Offering Marvin replacement windows made from Ultrex fiberglass, known for their strength and durability.

Siding and Roofing: Providing seamless steel siding and roofing through affiliation with ABC Seamless, ensuring durability and aesthetic appeal.

Gutters and Gutter Protection: Installing seamless gutters and the Gutter Helmet protection system to prevent debris accumulation.

Awnings and Screens: As the exclusive provider of Sunesta retractable awnings and screens in the Fond du Lac region, enhancing outdoor living spaces.

The company targets homeowners seeking energy-efficient and durable exterior home improvements, focusing on quality craftsmanship and customer satisfaction.

Financials and Funding

As of 2022, Wrightway Home Improvements reported a remodeling revenue of $4,772,940, with projections to reach $5.2 million in 2023. The company has been recognized in Qualified Remodeler's Top 500 list, ranking No. 403, highlighting its financial stability and growth in the remodeling industry.

Leadership Team

Joe Mand, President/Owner: Joined Wrightway in 2007 as a partner, bringing extensive experience in sales and customer relations. Joe emphasizes building lasting relationships and supporting the community.

Jon Pitzen, Vice President: With a background in carpentry and home building, Jon focuses on the installation aspects of the business, ensuring quality and efficiency in project execution.

Jon Fuhrmann, Project and Sales Director: Specializes in product knowledge of doors, windows, gutters, retractable awnings, screens, and pergolas, ensuring personalized solutions for clients.

Marie Mueller, Administrative Director: Oversees administrative functions, invoicing, and accounts payable, ensuring operational efficiency and customer satisfaction.

Matt Lefeber, Project Manager: Brings over 25 years of experience, specializing in insulation, doors, windows, decks, gutters, roofing, and siding, committed to excellence and integrity.

Jon Taylor (JT), Project Manager: Expertise in roofing, gutters, and doors, combining product knowledge with a client-centric approach and design acumen.

Jenny Schwarz, Collaborative Workspace Coordinator: Manages shared office spaces and duties, fostering a productive work culture and prioritizing customer needs.

Shane Smith, Production Manager: Specializes in product knowledge of windows, gutters, roofing, and siding installation, ensuring quality and customer satisfaction.

Krystle Phillips, Customer Relationship Management Director: Ensures accuracy and extensive knowledge of all office functions, maintaining and creating a customer database dating back to 1977.

Competitor Profile

Market Insights and Dynamics

The exterior home remodeling industry in Wisconsin is competitive, with a focus on energy-efficient and durable solutions. Homeowners are increasingly investing in quality improvements to enhance property value and reduce maintenance costs.

Competitor Analysis

Midwest Home Exteriors LLC: Based in Brookfield, WI, offers similar exterior remodeling services, focusing on siding and roofing solutions.

Superior Siding & Windows, Inc: Located in West Allis, WI, specializes in siding and window installations, emphasizing energy efficiency.

Neville's: Operating in Green Bay, WI, provides a range of home improvement services, including siding and roofing.

These competitors offer comparable services, making differentiation through quality, customer service, and product offerings crucial for Wrightway's market position.

Strategic Collaborations and Partnerships

Wrightway Home Improvements has established significant partnerships to enhance its product offerings:

ABC Seamless: Provides seamless steel siding and roofing products, ensuring durability and aesthetic appeal.

Marvin Windows: Supplies high-quality replacement windows made from Ultrex fiberglass, known for strength and longevity.

Gutter Helmet: Offers gutter protection systems to prevent debris accumulation and reduce maintenance.

Sunesta: Provides retractable awnings and screens, enhancing outdoor living spaces.

These collaborations enable Wrightway to offer a comprehensive range of top-tier products to its clientele.

Operational Insights

Wrightway's strategic focus on energy-efficient and durable exterior remodeling solutions positions it favorably against competitors. The company's commitment to quality craftsmanship, customer satisfaction, and strong partnerships with reputable manufacturers provides a distinct competitive advantage.

Strategic Opportunities and Future Directions

Looking ahead, Wrightway Home Improvements aims to:

Expand Service Areas: Increase market reach within Wisconsin to serve a broader customer base.

Innovate Product Offerings: Introduce new energy-efficient and sustainable products to meet evolving customer demands.

Enhance Digital Presence: Strengthen online marketing efforts to attract tech-savvy homeowners seeking remodeling services.

Leveraging its established reputation and strategic partnerships, Wrightway is well-positioned to capitalize on these opportunities and drive future growth.