Wysocki Family Farms Company Profile

Background

Wysocki Family Farms, headquartered in Bancroft, Wisconsin, is a family-owned agricultural enterprise with over 60 years of experience in producing fresh produce. The company specializes in growing, packaging, marketing, and distributing potatoes and onions across the United States. Rooted in a tradition of quality and innovation, Wysocki Family Farms is committed to environmental stewardship and community engagement.

Key Strategic Focus

The company's strategic focus encompasses:

• Vertical Integration: Managing the entire supply chain from planting to distribution to ensure product quality and consistency.

• Technological Advancement: Utilizing precision agriculture technologies, including GPS-guided equipment and computerized modeling, to optimize planting, irrigation, and harvesting processes.

• Market Expansion: Serving diverse markets, including retail, wholesale, foodservice, and processing sectors across the U.S., Canada, and Mexico.

• Sustainability: Implementing environmentally responsible farming practices to promote long-term soil health and resource conservation.

Financials and Funding

Wysocki Family Farms operates as a privately held company. Estimates of its annual revenue vary, with figures ranging from $28.1 million to $102.6 million. The company employs approximately 104 to 369 individuals, reflecting its significant presence in the agricultural sector.

Technological Platform and Innovation

Wysocki Family Farms distinguishes itself through:

• Precision Agriculture: Employing advanced technologies such as GPS-guided planting, field sensors, and computerized modeling to enhance crop yields and resource efficiency.

• Integrated Operations: Managing the entire production process, from seed operations at Eagle River Seed Farm to packaging at Paragon Potato Farms, ensuring quality control at each stage.

Leadership Team

The company's leadership comprises experienced professionals dedicated to advancing its mission:

• Jim Wysocki: Owner and Chief Financial Officer, overseeing financial operations and strategic planning.

• Gary Wysocki: Owner and Partner, contributing to business development and operational management.

• Jeff Sommers: Partner and General Manager, responsible for farm operations and production oversight.

• Ross Verner: Executive Vice President of Sales and Marketing, leading market expansion and customer relations.

• Nicole Olesen: Executive Vice President of Finance and Information Technology, managing financial strategies and IT infrastructure.

Competitor Profile

Market Insights and Dynamics:

The U.S. potato industry is a significant segment of the agricultural market, with substantial demand from retail, foodservice, and processing sectors. The market is characterized by a focus on quality, sustainability, and supply chain efficiency.

Competitor Analysis:

Key competitors include:

• Herbruck's Poultry Ranch: A large-scale agricultural producer with revenues between $100 million and $1 billion.

• Michael Foods: A diversified food company with revenues exceeding $1 billion.

• Hillandale Farms: An agricultural enterprise with revenues ranging from $10 million to $50 million.

These competitors operate in overlapping markets, emphasizing the importance of innovation and operational efficiency.

Strategic Collaborations and Partnerships

Wysocki Family Farms has established significant partnerships to enhance its market position:

• Tasteful Selections, LLC: Co-ownership in this specialty potato company allows for diversification and access to niche markets.

• Central Sands Dairy: Co-ownership in this dairy operation supports crop rotation practices and contributes to soil health through integrated farming methods.

Operational Insights

The company's vertical integration provides a competitive advantage by ensuring quality control and supply chain efficiency. Its commitment to technological innovation and sustainable practices positions it favorably in a market that values environmental responsibility and product excellence.

Strategic Opportunities and Future Directions

Looking ahead, Wysocki Family Farms aims to:

• Expand Market Reach: Strengthen its presence in existing markets and explore new opportunities domestically and internationally.

• Enhance Sustainability Initiatives: Implement advanced sustainable farming practices to meet evolving consumer and regulatory expectations.

• Invest in Technology: Continue adopting cutting-edge agricultural technologies to improve efficiency and productivity.

Contact Information

• Website: wfc.ag

• Social Media:

• Facebook: Wysocki Family of Companies

• LinkedIn: Wysocki Family of Companies

This profile provides a comprehensive overview of Wysocki Family Farms, highlighting its strategic focus, leadership, market position, and future directions.