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Company Research Report: Xanadu Realty Limited



1. Company Overview


  • Name: Xanadu Realty Limited

  • Mission: Xanadu Realty is committed to institutional excellence, consumer-centric solutions, and creating high-performance strategies for exponential business growth.

  • Founded: 2015

  • Founders: Anurag Singhvi & R. Karthik

  • Key People:

  • Karthik Rajaram, Co-Founder & Chief Mentor

  • Anurag Singhvi, Co-Founder & Managing Director

  • Vikas Chaturvedi, Chief Executive Officer

  • K. N. Swaminathan, Chief Financial Officer

  • Vijay Kumar, Chief Technology Officer

  • Aditya Meshram, Regional CEO, MMR

  • Santosh Kumar, Regional CEO, Bangalore

  • Rachit Bansal, Regional CEO, Pune

  • Jose Thomas, President, Post Sales

  • Sharon Lieben D’mello, Vice President, Sales

  • Headquarters: WeWork Raheja Platinum, Andheri East, Mumbai, Maharashtra, India

  • Number of Employees: 600

  • Revenue: Over Rs. 2,000 crore in FY22

  • Notable Achievements: Known for comprehensive real estate portfolio turnarounds and high-performance marketing and sales solutions.


2. Products



Eastern Business District


  • Description: Transformation of a defunct mall into a successful office-retail complex in Mumbai.

  • Key Features:

  • Combination of small, medium, and large-sized offices

  • High-brand retail spaces with major tenants like McDonald’s, Cinemax, and HDFC Ergo

  • Modern lifestyle amenities including sports and leisure facilities


Adhiraj: Codename Capital City Kharghar


  • Description: Strategic transformation of a slow-churning development into a leading brand in Navi Mumbai.

  • Key Features:

  • USP: Navi Mumbai’s first international lifestyle destination

  • High-end amenities and upgraded product features

  • Campaigns targeting millennial homebuyers with perks of investment benefits


Codename B.L.I.S.S.


  • Description: Introduction of Branded Land Investment Stock Scheme in Dapoli, democratizing land investment in India.

  • Key Features:

  • Transparent land buying process

  • Proprietary digital platform for land management and trading

  • Over 900 participation and applications for 1,400+ plots


Ramrajya


  • Description: A 100-acre comprehensive residential development in Kalyan-Ambivali, Mumbai.

  • Key Features:

  • 2500+ units with smartly designed apartments

  • Progressive Housing Development with notable ambassador partnerships like Madhuri Dixit Nene

  • High-touch market campaign and extensive reach


Raunak City


  • Description: Enhanced branding and product segmentation to boost sale across multiple regions like Kalyan, Thane, and Mumbai.

  • Key Features:

  • Rebranded as “Raunak Urban Centre”

  • Tailor-made sub-brands like Landmark Towers, 40under40, and Overloaded Homes

  • Effective product enhancements and alliance with brands like JioFiber, IKEA


Ruparel Maximum Mumbai


  • Description: Creation of accessible luxury homes in strategic Mumbai locations.

  • Key Features:

  • Combination of in-city prime locations, upgraded lifestyle, and accessible prices

  • Successful sub-brand creation “Maximum Mumbai” for aspirational home buyers


The Verraton


  • Description: Luxurious residential project in Thane reimagined to cater to affluent customers.

  • Key Features:

  • Exclusive invite-only sales strategy

  • High-end amenities and top-tier brand position

  • Extensive customer engagement and luxury campaign


3. Recent Developments



Strategic Investments


  • Details: HDFC and HDFC Life Insurance have acquired a minority stake in Xanadu Realty, validating the company's growth trajectory and future plans.

  • Purpose: To support Xanadu Realty’s proposed strategic expansion initiatives and the development of proprietary tech platforms.


New Partnerships


  • Clientele: Xanadu has collaborated with numerous top-tier developers like Hiranandani Group, Runwal Group, Tata Realty & Infrastructure, Ajmera Group, Raunak Group, Paranjape Schemes, and Kumar Properties.


Record Sales


  • Updates: Achieved its highest-ever 45-day sales revenue in 2023, driving a significant impact in the real estate market.


Recent Campaigns


  • IWTA 2023: A high-energy event focusing on ideas, innovation, and leadership across Xanadu leaders.

  • HDFC Partnership: Validation of Xanadu’s differentiated approach to real estate transformation, providing strategic leverage for exponential growth.


4. Case Studies of High-Impact Projects



Case Study: Eastern Business District


  • Transformation: Converted a defunct mall into a vibrant office-retail complex.

  • Results: Achieved 90% inventory sell-off rapidly, creating a high-performing commercial asset with significant ROI for investors.


Case Study: Adhiraj – Codename Capital City Kharghar


  • Rejuvenation: Created Navi Mumbai’s international lifestyle destination.

  • Results: Over 2.5X subscription rate and revenue exceeding INR 400 crore in an aggressive timeframe.


Case Study: Codename B.L.I.S.S


  • Innovation: Created India’s first branded land investment opportunity with a digital purchase platform.

  • Results: 2.5X oversubscription and notable market recognition.


5. Contact Information


  • Headquarters: WeWork Raheja Platinum, Unit 3A102, Andheri-Kurla Road, Marol, Andheri (East), Mumbai 400059, Maharashtra, India

  • Investor Relations Email: investor.relations@xanadu.in

  • Phone: +91 7349752764 (Sakina Ezzy)



For further inquiries and detailed strategic partnership discussions, contact the Managing Director, Mr. Anurag Singhvi at anurag.singhvi@xanadu.in.