XD Agency Company Profile

Background

Founded in 1999, XD Agency is a creative agency specializing in designing immersive brand experiences. The agency's mission is to transform brand stories into shared experiences that deliver meaning, build community, and inspire action. With a focus on experience design, XD Agency has established itself as a significant player in the advertising and public relations industry, collaborating with industry-defining brands to create impactful and memorable engagements.

Key Strategic Focus

XD Agency's strategic focus centers on delivering comprehensive services that encompass strategy, creative development, production, and marketing. The agency specializes in:

Event and Experiential Production: Designing and executing live events, including set design, live performances, and immersive environments.

Creative and Campaign Production: Developing creative content and campaigns, including motion graphics and narrative frameworks.

Immersive Technology Integration: Incorporating advanced technologies such as projection mapping and holographic avatars into events and experiences.

Brand and Campaign Strategy: Formulating strategies to amplify brand presence and campaign effectiveness across various channels.

Integrated Channel Strategy: Developing cohesive strategies that integrate multiple marketing channels to enhance brand reach and engagement.

Influencer and Partnerships: Managing influencer collaborations and brand partnerships to extend reach and impact.

The agency targets a diverse range of markets, including technology, entertainment, and consumer goods, aiming to create transformative business value through immersive and emotional experiences.

Financials and Funding

XD Agency operates as a privately held company with an estimated annual revenue of approximately $39.3 million. The agency has demonstrated financial stability and growth potential, with a revenue per employee estimated at $275,000. As of June 2025, the agency employs approximately 158 individuals across five continents, reflecting a 39% growth in employee count over the past year.

Pipeline Development

XD Agency has a robust portfolio of high-profile projects, including:

Adult Swim's "Royal Crackers" Launch: Created an unconventional brand activation featuring a billboard constructed entirely out of crackers, which was then consumed by raccoons to reveal show details, culminating in the billboard being set ablaze. This stunt drove millions of Google searches and contributed to the show becoming Adult Swim's most-watched new series in 2023.

Lego's "Brickbuster" Activation at San Diego Comic-Con: Developed a full-sized "Lego Brickbuster Video" pop-up, inspired by the last operational Blockbuster store. The activation attracted nearly 50,000 attendees and garnered over 1 billion social media and PR impressions.

These projects exemplify the agency's ability to create immersive and attention-grabbing experiences that leave a lasting impression.

Technological Platform and Innovation

XD Agency distinguishes itself through the integration of advanced technologies and innovative methodologies, including:

Immersive Technology Integration: Utilizing projection mapping, holographic avatars, and immersive media to enhance event experiences.

Digital and Social Media Integration: Developing strategies that seamlessly incorporate digital, social, and mobile platforms to amplify brand reach and engagement.

Content Strategy and Development: Crafting smart content and strategies to maximize the impact of experiential programs and portfolios.

Leadership Team

XD Agency's leadership team comprises experienced professionals dedicated to steering the company towards its mission:

Steve Shlansky: Chief Executive Officer

Grant Hood: Chief Financial Officer

Matt Schrader: Chief Growth Officer

Anna Mader: Senior Vice President, Head of Creative

Jessica Musick: Managing Director

Cary Ellston: Vice President, Client Experience

Lucy Simmons: Vice President, Production

Jessica Weickert: Vice President, Strategy

Siarra Duffy: Vice President, Client Experience

Trici Garcia Lansdowne: Vice President, Creative

Leadership Changes

In July 2024, XD Agency appointed Matt Schrader as its first-ever Chief Growth Officer, signaling a strategic emphasis on business development and expansion. Additionally, in October 2021, Anna Mader joined the agency as Head of Creative, bringing a fresh perspective to the agency's creative endeavors.

Competitor Profile

Market Insights and Dynamics

The experiential marketing industry is experiencing significant growth, driven by brands' increasing focus on creating memorable and engaging experiences for consumers. The market is characterized by rapid technological advancements and a shift towards digital and hybrid event formats.

Competitor Analysis

XD Agency operates in a competitive landscape alongside agencies such as:

Structure: A marketing agency with an estimated revenue of $12.7 million and 58 employees, focusing on brand strategy and design.

Primerica: A financial services company with a revenue of $2.65 billion and 24,989 employees, offering a range of financial products and services.

These competitors vary in size and focus, with XD Agency distinguishing itself through its specialized expertise in immersive brand experiences and innovative event marketing strategies.

Strategic Collaborations and Partnerships

XD Agency has engaged in significant collaborations to enhance its service offerings:

Mile80 Partnership: Collaborated with Mile80 to create videos for the launch of the OnePlus 11, showcasing the agency's ability to produce compelling content for tech product launches.

Operational Insights

XD Agency's strategic considerations include:

Market Positioning: Emphasizing its expertise in experiential marketing to attract clients seeking innovative brand activations.

Competitive Advantages: Leveraging its creative capabilities, technological integration, and strategic partnerships to differentiate itself in the market.