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Xeerpa

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Company Market Research Report: Xeerpa Marketing Solutions SL



Company Overview



  • Name: Xeerpa Marketing Solutions SL

  • Mission: No information is available.

  • Founded: No information is available.

  • Founders: No information is available.

  • Key People: Guillermo Cediel Blanco (Chief Information Security Officer), Omar Rois (Co-founder), Stephanie (Customer Success Manager).

  • Headquarters: Madrid, Spain.

  • Offices:

  • UK: London, Bermondsey Island, 2 Long Walk, London SE1 3NQ

  • Germany: Helmutstrasse 4, 40474 – Düsseldorf

  • The Netherlands: Vlamoven 37a, 6826 TM – Arnhem; Boeingavenue 215a, 1119 PD – Schiphol-Rijk

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Providing marketing solutions leveraging social media data through advanced social profiling and CRM integrations.


Products



Xeerpa is known for its advanced social media profiling solutions with features that allow brands to gather detailed insights about their customers based on social media data:

1. Social Media Profiling
  • Description: Xeerpa helps brands to understand each of their users on a granular level by analyzing the social data they share across platforms.

  • Key Features:

  • Creation of unique one-to-one user profiles

  • Analysis of user interests, social influence, engagement levels

  • Integration with CRM, enhancing user database with social data


2. Data Integration
  • Description: Seamless integration of social data with existing CRM, Data Warehouse, and Data Lake systems.

  • Key Features:

  • Builds 360º customer profiles

  • Enhances personalization capabilities of marketing campaigns


3. Xeerpa Engagement Module
  • Description: Analyzes user interactions with brand social media content.

  • Key Features:

  • Measures engagement scores

  • Filters segments based on specific criteria like posts or hashtags

  • Enables personalized marketing activations


4. Personality Insights with IBM Watson
  • Description: Integrated personality analysis to enrich customer understanding and improve campaign personalization.

  • Key Features:

  • Provides insights into user personality traits

  • Enhances marketing strategies with deeper psychological insights


Recent Developments



  • New Features and Partnerships:

  • IBM Watson Integration: Xeerpa has partnered with IBM to include Watson’s Personality Insights analytics, enhancing their capability to offer personalized marketing campaigns.

  • ISO 27001 Certification: Xeerpa has obtained the ISO 27001 certification, establishing a high standard for information security and data protection.


  • Products and Features:

  • Expansion of Interest Categories: Xeerpa has expanded its interest categories to include new niches like Milkshakes, Golf, Caribbean, and NYC, enabling more detailed customer segmentations.

  • Microinfluencers Identification: Enhanced feature allowing brands to identify and leverage microinfluencers within their own customer base for more targeted marketing.


  • Strategies and Influence:

  • Focus on enhancing CRM with social data to deeply understand and interact with customers.

  • Adoption of advanced profiling techniques to increase customer engagement and conversion rates.


  • Awards and Recognition: Xeerpa has been recognized as a finalist at the BBVA Open Talent 2014 in the Europe category.


This report provides an extensive view of Xeerpa's offerings and developments, showcasing its capabilities in leveraging social media data for enriched customer profiling and personalized marketing.