Xertica Company Profile

Background

Overview

Founded in 2016, Xertica is a leading cloud consulting firm specializing in digital transformation across Latin America. The company offers advanced Generative Artificial Intelligence (GenAI) solutions and cloud consulting services aimed at accelerating processes, enhancing productivity, and delivering tangible results for businesses in the region.

Mission and Vision

Xertica's mission is to foster meaningful innovations through the responsible use of Artificial Intelligence in Latin America, making a constructive positive impact on society and helping to mitigate adverse effects of AI. The company's vision is to be the global catalyst in transforming industries and enhancing human capabilities through the responsible use of Artificial Intelligence, driving a sustainable and impactful technological revolution in Latin America while also reducing the negative impacts of AI through innovative approaches.

Industry Significance

As the largest Google Cloud Partner in Latin America, Xertica has played a pivotal role in enabling the digital transformation of over 4,000 firms across Mexico, Colombia, Peru, Argentina, and Ecuador. The company's emphasis on the human side of technological change, combined with its expertise in cloud technologies, positions it as a significant player in the region's IT services and consulting industry.

Key Strategic Focus

Core Objectives

Xertica aims to generate a revolution of positive impact in people's lives in Latin America through Artificial Intelligence. The company focuses on leveraging AI to challenge norms, consistently strive to meet and exceed expectations, and foster meaningful change that positively impacts people's lives.

Areas of Specialization

The company specializes in providing cloud computing services designed to transform business models, user experience, and operational processes. Xertica's services and SaaS-based platform help clients achieve more efficient and faster processes, predict market acceptance of products or services, and align production, distribution, and logistics processes accordingly.

Key Technologies Utilized

Xertica's tech stack includes platforms like Google Cloud, MongoDB, and GitLab, demonstrating a commitment to leveraging cutting-edge technologies for its AI and cloud solutions.

Primary Markets Targeted

Xertica operates in Mexico, Colombia, Peru, Argentina, Ecuador, and Brazil, serving a diverse client base of enterprises, corporations, and government entities. The company has a strong presence in Latin America and the United States, offering cloud computing consulting services to a diverse client base.

Financials and Funding

Funding History

Xertica has raised a total of $8 million in funding. In February 2018, the company raised an undisclosed amount in a funding round.

Revenue Growth

In 2024, Xertica's revenue reached $14.9 million, up from $10.9 million in 2023 and $9.8 million in 2021. The company has shown consistent revenue growth since its launch in 2016.

Utilization of Capital

The funding has been utilized to expand Xertica's service offerings, invest in new technologies, and support the company's growth initiatives across Latin America.

Pipeline Development

Key Initiatives

Xertica has developed a proprietary value generation methodology called X-Factor, with the support of two generations of MIT G-Lab, which accelerates value generation through cloud technologies. The X-Factor applies its methodology in three phases: enabling technologies, optimizing their use, and finally transforming businesses. The company implements the methodology through squads of highly specialized technical experts.

Target Conditions

Xertica's solutions are tailored to address the needs of various industries, including retail, education, government, finance, and digital natives. The company focuses on enhancing operational efficiency, data management, and customer experience through its cloud and AI solutions.

Timelines for Milestones

In 2023, Xertica expanded its operations to Brazil, aiming to solidify its presence in the public sector by targeting companies in the public and legal sectors. The company has set a revenue target of $80 million by the end of 2023.

Technological Platform and Innovation

Proprietary Technologies

Xertica's X-Factor framework is a proprietary methodology developed to accelerate value generation through cloud technologies. It focuses on enabling technologies, optimizing their use, and transforming businesses.

Significant Scientific Methods

The X-Factor methodology involves implementing solutions through squads of highly specialized technical experts, ensuring high-impact results in a short time.

Leadership Team

Key Executives

Saul Chrem: Chief Executive Officer

Luis Manuel Faviani: Chief Business Officer

Gustavo de Paula: Country Sales Director - Brazil

Juan José Rodriguez: Chief Growth Officer

Alfredo Deak: Chief Solutions Officer

Andrés Cifuentes: Chief Operating Officer

Lucienne Villegas: Head of Business Development

Marcela Castellanos: Head of Finance & People

The leadership team is committed to innovation and the success of clients and collaborators.

Leadership Changes

In 2023, Xertica appointed Alfredo Deak as the Chief Solutions Officer, overseeing the company's expansion into the Brazilian market.

Competitor Profile

Market Insights and Dynamics

The cloud consulting and AI solutions market in Latin America is experiencing significant growth, driven by increasing digital transformation initiatives across various industries. Xertica's expansion into Brazil reflects the company's strategic move to tap into this growing market.

Competitor Analysis

Xertica's competitors include companies like NEORIS, Globant, and Softtek México. These companies offer similar IT services and consulting solutions, focusing on digital transformation and cloud technologies.

Strategic Collaborations and Partnerships

Significant Collaborations

Google Cloud: Xertica has been recognized as the largest Google Cloud Partner in Latin America for three consecutive years, highlighting its strong collaboration with Google.

Salesforce: The company has a technology partnership with Salesforce, enhancing its service offerings in customer relationship management.

Operational Insights

Strategic Considerations

Xertica's strategic focus on responsible AI and sustainable business impact differentiates it from competitors. The company's proprietary X-Factor methodology and strong partnerships position it as a leader in the Latin American market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Xertica plans to continue its expansion in Latin America, with a particular focus on the Brazilian market. The company aims to achieve a revenue target of $80 million by the end of 2023.

Opportunities for Expansion

The growing demand for AI and cloud solutions in Latin America presents significant opportunities for Xertica to expand its client base and service offerings.

Positioning for Future Objectives

Xertica's strong leadership team, proprietary methodologies, and strategic partnerships position the company to achieve its future objectives and maintain its leadership in the market.