XOD, Inc. is a company with two distinct divisions: XOD Aesthetics on Demand, specializing in portable aesthetic devices, and XOD Visual Programming Language, focusing on visual programming for microcontrollers.
Background
XOD Aesthetics on Demand was founded by industry leaders aiming to revolutionize the aesthetic industry by providing affordable, high-performance, and portable devices. Their mission is to empower aesthetic practitioners to expand their services beyond traditional clinic settings, enhancing accessibility and patient experience.
XOD Visual Programming Language, initiated in 2016, offers a free and open-source visual programming language for microcontrollers, compatible with platforms like Arduino and Raspberry Pi. It aims to simplify programming for hardware projects, making it accessible to a broader audience.
Key Strategic Focus
XOD Aesthetics on Demand focuses on developing portable aesthetic devices that enable practitioners to offer treatments in diverse settings, including at-home services and collaborative events. Their products, such as the BREEZE and DIOGO, are designed for mobility and business scalability, allowing med spas to expand their geographical footprint and revenue streams.
XOD Visual Programming Language emphasizes providing a visual, node-based programming environment that simplifies the development of hardware projects. By offering a functional reactive programming approach, it caters to both beginners and experienced developers seeking an intuitive platform for microcontroller programming.
Financials and Funding
Specific financial details and funding histories for both divisions are not publicly disclosed. However, XOD Aesthetics on Demand's business model includes device leasing options starting as low as $875 per month, indicating a focus on affordability and accessibility for practitioners.
Pipeline Development
XOD Aesthetics on Demand offers a range of devices, including:
- BREEZE: Clinically proven to treat various cosmetic and dermatological concerns.
- DIOGO: A high-power, portable diode laser for hair removal.
- WONDER TOUCH: Delivers treatments through the hands using radiofrequency technology.
- ZELUSSO: An all-in-one IPL and laser platform for versatile aesthetic treatments.
- SILKRO: Combines RF and plasma synergy for advanced treatments.
These devices are designed to be portable, allowing practitioners to offer treatments beyond traditional clinic settings.
XOD Visual Programming Language continues to develop its platform, with the latest release being version 0.38.0 as of March 2021. The platform supports a wide range of microcontrollers and aims to expand its compatibility and feature set.
Technological Platform and Innovation
XOD Aesthetics on Demand's devices are notable for their portability and high performance, enabling treatments in various settings. The company emphasizes non-invasive, needle-free treatments that leave no skin imprints, enhancing patient comfort and satisfaction.
XOD Visual Programming Language offers a visual, node-based programming environment that simplifies hardware project development. Its functional reactive programming approach allows users to build programs visually with nodes, link them to define behavior, and upload directly to microcontroller boards, facilitating an intuitive development process.
Leadership Team
XOD Aesthetics on Demand's executive team includes:
- Lee Haimoff: Chief Executive Officer
- Ron Gardi: Chief Operating Officer
- Michael Liagine: Chief Business Development Officer
In February 2025, Izhak Musli joined the advisory board, bringing over 17 years of experience in practice management and business strategy.
XOD Visual Programming Language's development team is based in Russia, with key contributors including:
- Victor: Project Manager
- Nikita: Lead Developer
In March 2022, the team announced the search for a new owner due to financial constraints and geopolitical challenges.
Competitor Profile
Market Insights and Dynamics
The aesthetic device industry is experiencing significant growth, driven by increasing demand for non-invasive treatments and technological advancements. The global aesthetic devices market is projected to reach substantial figures by 2025, with a compound annual growth rate (CAGR) reflecting robust expansion.
The visual programming language sector is evolving, with a focus on simplifying hardware programming for a broader audience. The rise of IoT and embedded systems has increased the demand for accessible programming platforms.
Competitor Analysis
XOD Aesthetics on Demand's competitors include established aesthetic device manufacturers offering a range of non-invasive treatment solutions. These companies focus on technological innovation, product efficacy, and expanding treatment portfolios to maintain market share.
XOD Visual Programming Language faces competition from platforms like Node-RED and NoFlo, which offer visual programming environments for hardware projects. These platforms emphasize ease of use, community support, and integration capabilities.
Strategic Collaborations and Partnerships
XOD Aesthetics on Demand collaborates with aesthetic practitioners and med spas to provide comprehensive training, technical support, and marketing assistance, ensuring successful integration of their devices into various business models.
XOD Visual Programming Language has an open-source community that contributes to its development, offering a range of nodes and libraries to enhance functionality and user experience.
Operational Insights
XOD Aesthetics on Demand's portable devices offer a competitive advantage by enabling treatments beyond traditional clinic settings, allowing practitioners to expand their reach and revenue streams. Their focus on affordability and performance positions them favorably in the market.
XOD Visual Programming Language's intuitive, visual approach to programming simplifies hardware development, making it accessible to a wider audience and fostering innovation in the maker community.
Strategic Opportunities and Future Directions
XOD Aesthetics on Demand aims to continue innovating in the portable aesthetic device market, exploring new technologies and treatment modalities to meet evolving practitioner and patient needs. Expanding partnerships and enhancing training programs are key strategic directions.
XOD Visual Programming Language seeks to expand its platform's capabilities, increase compatibility with various microcontrollers, and grow its user community to support a broader range of hardware projects.
Contact Information
For more information on XOD Aesthetics on Demand, visit their official website.
For more information on XOD Visual Programming Language, visit their official website.
