Overview
Xumo, LLC is an American internet television and consumer electronics company, jointly formed by Charter Communications and Comcast. Operating within the streaming industry, Xumo specializes in free, ad-supported streaming TV (FAST) services. Its offering is distinguished by a simple user interface and extensive accessibility across a multitude of devices, such as smart TVs and streaming boxes, providing over 350+ channels and 15,000 titles on demand. Xumo leverages native integrations with numerous smart TV manufacturers like LG Electronics, Hisense USA Corporation, and Panasonic to deliver seamless content access.
Products and Services
- Xumo TV: This smart TV platform seamlessly integrates into various devices, offering an intuitive streaming experience.
- Xumo Stream Box: A streaming device designed with voice control, a live TV guide, and pre-loaded top apps to minimize app navigation efforts.
- Xumo Play: Known for its extensive on-demand content offerings without requiring a subscription, emphasizing ease of use and accessibility.
- Channel Plus: Powered by Xumo, this service for LG smart TVs integrates both linear and VOD formats, with dedicated remote control buttons on certain TV brands like VIZIO.
Strategic Partnerships and Expansions
Xumo's strategic expansions are evident in their extended partnership with Google TV for distributing and monetizing FAST channels on Google TV Freeplay, providing advertisers with new audience access opportunities. Additionally, through collaborations with smart TV OEMs such as Sharp, Xumo aims to broaden its device ecosystem, highlighting a 2025 rollout of AQUOS QLED Smart TVs featuring Xumo's operating system.
Leadership
- Marcien Jenckes: As President of Xumo, Jenckes directs company strategy and operations, playing a crucial role in promoting Xumo's ad-supported and device-integrated streaming platforms.
- Ying Wang: General Manager of Xumo Advertising, focal in strategic planning and sales. Wang is pivotal in expanding market visibility and monetization opportunities through strategic partnerships, including Google TV.
- Jiro Egawa: Chief Operating Officer, responsible for strategic development to enhance user experience and platform growth.
- Joseph Lerner: Executive Director, Advertising Sales
- Fern Feistel: VP, Marketing
- Bill Condon: VP, Enterprise Sales & Partnerships
- Stephanie Cassi: SVP, Retail Sales & Marketing
Financials
Xumo's annual revenue is estimated at $26.2 million, with a revenue per employee ratio of approximately $243,000 across a workforce of 108 employees. The company has demonstrated a 19% growth in its workforce, leveraging joint ventures for strategic revenue maximization through partnerships and advertising.
Recent Developments
Xumo showcased its market expansion strategies at CES 2025, with events like the big-screen takeover, underlining collaborations with manufacturers like Sharp and innovations aimed at enhancing user experience and platform functionality.
Key Competitors
Primary Competitors
1. NEW ID: Focuses on digital content and platform services within the entertainment technology sector and poses a competitive threat due to similar service offerings.
2. Filmzie: Offers high-quality free movie streaming services, directly contending with Xumo in the ad-supported streaming segment.
Other Noteworthy Competitors
- Tubi: The largest ad-supported video on demand service within the Tubi Media Group, notable for its expansive library and innovation strategy.
- Roku: Recognized both as a hardware provider and for its streaming platform, leveraging a significant user base, particularly in North America.
- Amazon Prime Video: With a broad collection of original and licensed content, Amazon Prime Video stands as a formidable player in the overall streaming market.
Industry Position
Within an intensely competitive streaming landscape, Xumo's integration with TV hardware manufacturers and its free content offerings provide a unique competitive edge over traditional subscription models. With a focus on strategic partnerships and channel expansion, Xumo is positioned for continued growth and wider market share capture, leveraging its cost-free content model to attract users.
