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Yardstick

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Company Overview



Yard Stick PBC is an innovative Public Benefit Corporation committed to combating climate change through advanced soil carbon measurement technologies. Headquartered in Cambridge, Massachusetts, the company aims to make soil carbon sequestration more accessible and reliable, facilitating climate-positive practices in agriculture and ranching. By cutting soil carbon measurement costs by over 90%, Yard Stick empowers farmers and ranchers to adopt sustainable practices, enhancing ecosystem health and livelihoods. Recently, Yard Stick secured between $10.6 million and $12 million in Series A funding, demonstrating strong investor support for its mission and technology.

Key Technologies and Services



  • In-situ Soil Carbon Measurement: Yard Stick provides precise, immediate, and cost-effective soil carbon measurement solutions, streamlining data collection and analysis.

  • Project Planning & Analysis: The company offers sophisticated planning tools for farm stratification and sampling, ensuring compliance with leading protocols and delivering actionable data to clients.

  • Its user-friendly approach simplifies traditional complexities in soil carbon measurement, meeting the needs of scientific research and agricultural projects.


Leadership Team



  • Chris Tolles: Co-Founder & CEO

Chris Tolles leads Yard Stick as its Co-Founder and CEO, bringing deep expertise in technology commercialization focused on climate resilience and soil health. He engages on platforms like LinkedIn to promote sustainable food systems and soil carbon measurement technology.

  • Kevin Meissner: Co-Founder & Chief Engineer

Kevin Meissner, based in San Francisco, co-founded Yard Stick and serves as its Chief Engineer. An alumnus of Cornell University, his engineering experience at companies like Planet Labs and SpaceX contributes to advancing Yard Stick's technological initiatives. Meissner is active on LinkedIn, maintaining essential professional networks.

Recent Developments and Vision



  • Strategic Funding and Partnerships: Yard Stick has garnered substantial investments from prominent soil scientists, venture capitalists, nonprofits, and academic institutions. The recent $12 million Series A funding round signifies the company's strategic alignment with climate objectives.

  • Scientific Advisory Board: The advisory board includes esteemed soil scientists like Dr. Cristine Morgan and Dr. Jason Ackerson, enhancing Yard Stick’s scientific guidance and prestige.

  • Engagement in Sustainable Practices: The company is expanding its technology portfolio to bolster soil carbon data integrity while adhering to major carbon protocols, vital for reducing agricultural emissions.


Press and Media Coverage: Yard Stick's innovations have been highlighted by industry media, emphasizing its transformative impact on soil carbon measurement in agriculture. More information can be accessed through Yard Stick’s official website and social media profiles.

Competitor Profiling



Business Model and Technologies



Yard Stick's principal offering is its in-situ soil carbon measurement technology, effectively measuring soil carbon stocks for scientists and farmers. This technology supports seamless user experiences, from field boundary input to full project tracking and stakeholder communication. The business model supports soil carbon protocols like Verra VM0042 and CAR SEP, enhancing data accuracy through strategic sampling plans.

Key Tools



  • Measurement: Enables instant collection of soil carbon data, improving data rigor while minimizing costs.

  • Planning & Analysis: Facilitates field stratification and comprehensive mapping and tracking of soil carbon data, offering an authoritative data source for stakeholders.


Recent Developments



Yard Stick PBC's recent Series A funding round, ranging between $10.6 million and $12 million, is expected to expand its technological capabilities and market footprint.

Partnerships and Industry Impact



Yard Stick positions itself as a lead player in soil carbon measurement, catering to both scientific and agricultural sectors. Its technology underscores its commitment to agricultural carbon efficiency, adhering to major protocols and standards, making it a preferred partner for optimizing carbon removal.

Notable Competitors



In the competitive landscape, Yard Stick faces competition from:

  • EarthOptics: Offers cloud-based platforms geared towards sustainable soil management in AgTech.

  • Applied Carbon: Specializes in biochar production from crop residues for carbon sequestration.

  • Vaulted Deep: Provides permanent carbon removal through geological sequestration.


These competitors bring diverse carbon sequestration strategies, from innovative soil-based solutions to advanced geological methods, delivering varied market solutions.

Interested parties are encouraged to explore further details through Yard Stick's online presence, including their website and social media platforms.