Company Profile: Yas Madagascar
Background
Yas Madagascar, formerly known as Telma Madagascar, is a leading telecommunications provider based in Antananarivo, Madagascar. Established in 1896 as Telecom Malagasy, the company has evolved into a pivotal player in the nation's digital transformation. As a subsidiary of AXIAN Telecom, Yas Madagascar operates within the telecommunications industry, offering a comprehensive suite of services including mobile telephony, internet connectivity, and mobile financial solutions. The company's mission is to empower Malagasy citizens to navigate the digital world with confidence, ensuring accessible and reliable digital experiences for all.
Key Strategic Focus
Yas Madagascar's strategic focus centers on enhancing digital connectivity and fostering socio-economic growth through innovative technological solutions. The company's core objectives include:
- Infrastructure Development: Investing in state-of-the-art telecommunications infrastructure to provide extensive network coverage and high-speed connectivity across Madagascar.
- Digital Inclusion: Offering tailored digital solutions to diverse communities, ensuring equitable access to technology and bridging the digital divide.
- Financial Services: Promoting financial inclusion through mobile money services, enabling secure and convenient financial transactions for the unbanked population.
- Innovation and Sustainability: Implementing sustainable practices and supporting environmental initiatives, such as reforestation projects, to contribute positively to the community and the environment.
Financials and Funding
As of July 2025, Yas Madagascar reported annual revenues of approximately $750 million, reflecting its robust financial health and growth trajectory. The company has attracted significant investments from AXIAN Telecom, which holds an 80.8% stake, and other stakeholders, facilitating substantial capital infusion for infrastructure expansion and service enhancement. The capital is primarily allocated towards network expansion, technological upgrades, and the development of new services to meet the evolving needs of the Malagasy market.
Pipeline Development
Yas Madagascar is actively developing its service offerings to enhance customer experience and market competitiveness. Key developments include:
- 5G Network Expansion: In June 2020, Yas Madagascar launched the first 5G network in Africa, positioning itself at the forefront of technological innovation on the continent.
- Mobile Financial Services: The company has introduced mobile money services, such as MVola, to facilitate secure and accessible financial transactions for its customers.
- Digital Solutions for Education: Yas Madagascar has partnered with educational institutions to provide digital resources and training, aiming to enhance digital literacy among students and educators.
Technological Platform and Innovation
Yas Madagascar leverages a diverse technological platform to deliver high-quality services:
- 5G Network: The deployment of the 5G network offers ultra-fast internet speeds and low latency, supporting advanced applications and services.
- Fiber Optic Infrastructure: The company has invested in extensive fiber optic networks, ensuring reliable and high-speed internet connectivity across the nation.
- Mobile Financial Services: Through platforms like MVola, Yas Madagascar provides mobile banking solutions, enabling users to perform financial transactions via their mobile devices.
Leadership Team
Yas Madagascar's leadership team comprises seasoned professionals dedicated to driving the company's mission and strategic objectives:
- Patrick Pisal-Hamida: Chief Executive Officer (CEO)
With extensive experience in the telecommunications sector, Patrick has been instrumental in steering Yas Madagascar towards technological innovation and market leadership.
- Benoit Janin: Chief Commercial Officer (CCO)
Benoit oversees the company's commercial strategies, focusing on customer engagement and market expansion.
- Cheikh Thiandoume: Chief Financial Officer (CFO)
Cheikh manages the financial operations, ensuring sustainable growth and profitability.
- Haingonirina Rabeony: Coordinatrice Marketing B2B
Haingonirina leads the B2B marketing initiatives, fostering partnerships and business development opportunities.
Competitor Profile
Market Insights and Dynamics
The telecommunications market in Madagascar is characterized by rapid technological advancements and increasing demand for digital services. The introduction of 5G technology and the expansion of fiber optic networks are pivotal in shaping the competitive landscape. Yas Madagascar's initiatives in these areas underscore its commitment to maintaining a competitive edge.
Competitor Analysis
Key competitors in the Malagasy telecommunications sector include:
- Orange Madagascar: A subsidiary of the global telecommunications company Orange, offering a range of mobile and internet services.
- Airtel Madagascar: Part of the Bharti Airtel Group, providing mobile telephony and data services.
These competitors are actively expanding their networks and service offerings, intensifying the competitive dynamics within the market.
Strategic Collaborations and Partnerships
Yas Madagascar has engaged in several strategic collaborations to enhance its service offerings and market presence:
- Partnership with Ericsson: In 2019, Yas Madagascar partnered with Ericsson to deploy over 2,000 mobile sites, facilitating the rollout of 5G technology and expanding network coverage.
- Environmental Initiatives: The company collaborates with organizations like Bôndy to implement reforestation projects, demonstrating its commitment to environmental sustainability.
Operational Insights
Yas Madagascar's strategic initiatives, such as the deployment of 5G technology and extensive fiber optic infrastructure, position it as a leader in the Malagasy telecommunications sector. The company's focus on digital inclusion and financial services further strengthens its market position and appeal to a broad customer base.
Strategic Opportunities and Future Directions
Looking ahead, Yas Madagascar aims to:
- Expand Network Coverage: Continue to enhance network infrastructure to reach underserved regions, promoting digital inclusion.
- Innovate Service Offerings: Develop and introduce new digital services, including advanced mobile financial solutions and value-added services.
- Strengthen Partnerships: Forge additional strategic alliances to bolster technological capabilities and service delivery.
Contact Information
- Official Website: Yas Madagascar Official Website
- LinkedIn: Yas Madagascar LinkedIn Profile
- Headquarters: Zone Galaxy Andraharo, Antananarivo, Madagascar
