YA

Yellow Card App

www.yellowcard.io link_icon

Company Research Report: Yellow Card



Company Overview



  • Name: Yellow Card Inc.

  • Mission: To provide financial inclusion for all by enabling individuals to take control of their money, ensuring global financial freedom across Africa with easy access to digital assets.

  • Foundation: Founded in 2016.

  • Founders: Chris Maurice (Chief Executive Officer) and Justin Poiroux (Chief Technology Officer).

  • Key People:

  • Chris Maurice, CEO

  • Justin Poiroux, CTO

  • Craig Stoehr, General Counsel

  • John Colson, Chief Marketing Officer

  • Jason Marshall, Chief Operations Officer

  • Micha Katz, Chief Information Security Officer

  • Gillian Darko, Chief of Staff & Director of Strategy

  • Lasbery Oludimu, Vice President of Operations

  • Richard Schoeman, VP Finance & Treasury

  • Mika Thompson, VP Finance, Accounting & Tax

  • Mandy Naidoo, Chief Compliance Officer

  • Headquarters: No information is available.

  • Number of Employees: Over 200 team members.

  • Revenue: No information is available.

  • Known For: Yellow Card is the largest and first licensed Stablecoin on-ramp/off-ramp on the African continent, providing secure and cost-effective methods to buy and sell USDT, USDC, and PYUSD.


Products



1. Yellow Card Trading Platform


  • Description: Integrated with local payment methods (mobile money, bank transfers, and cash agents) in 20 African countries for trading Bitcoin and Stablecoins.

  • Key Features:

  • Seamless trading of cryptocurrencies.

  • Secure access using local currency payments.


2. Yellow Pay


  • Description: A service to send money across 20 African countries using Stablecoins for currency exchange.

  • Key Features:

  • Cross-border transactions powered by Stablecoins for favorable rates.

  • Fast and secure money transfer services.


3. Payments API


  • Description: Enables businesses to on/off ramp their African customers to the digital asset ecosystem using local deposit and withdrawal options.

  • Key Features:

  • Single API to manage business payments.

  • Integration with local payment methods across supported countries.


4. On/Off Ramp Widget


  • Description: Allows businesses to embed a widget in their platforms for customers to buy and sell Stablecoins in 20 countries.

  • Key Features:

  • Seamless integration into business applications.

  • Local currency transactions facilitated through the widget.


Recent Developments



  • New Partnerships:

  • Fireblocks partnered with Yellow Card to enhance cross-border crypto transactions in Africa (August 2024).

  • Stables teamed up with Yellow Card to bring Stablecoins to Africa (May 2024).


  • Product Updates:

  • Instant deposits and withdrawals were enabled in Zambia (May 2024).

  • Yellow Card unveiled a new brand identity reflecting its expansion and influence (September 2024).


  • Expansion Initiatives:

  • Announced plans to expand services in Nigeria (April 2023).

  • Expanded operations to 20 African countries since its launch in Nigeria in 2019.


  • Compliance and Security Enhancements:

  • Licensed as a Stablecoin on/off-ramp in Africa with the Botswana Virtual Asset Service Provider license and a general financial services advice license in CEMAC.

  • Complies with global AML, Sanctions, and FATF Travel Rule requirements to ensure secure transactions for all customers.


This detailed analysis outlines the operations, products, and strategic directions of Yellow Card, underscoring its significance within the African fintech landscape. The company continues to foster financial inclusion through technological innovation in digital assets and cryptocurrency trading.