Yellow Slice Company Profile

Background

Founded in 2009, Yellow Slice is a Mumbai-based design consultancy specializing in human-centric design solutions aimed at enhancing user experiences. The company offers a comprehensive suite of services, including UX design, audits, research, testing, and brand design, as well as UI services such as interface design, illustrations, icon design, and front-end development. Yellow Slice has collaborated with notable clients across various industries, including Croma, Chaayos, FedEx, and One Card.

Key Strategic Focus

Yellow Slice's strategic focus centers on delivering data-driven, human-centric design solutions that enhance user experiences across multiple industries. The company employs a proprietary design process known as STEP (Soak, Think, Execute, Proof), which emphasizes thorough research, strategic planning, iterative execution, and rigorous testing to ensure optimal design outcomes. By integrating creativity with technology, Yellow Slice aims to transform and grow its clients' businesses through innovative design solutions.

Financials and Funding

As of the fiscal year ending March 31, 2024, Yellow Slice reported revenues of ₹6.03 crore, with expenses totaling ₹4.93 crore, resulting in a profit of ₹79.49 lakh. The company has not raised external funding to date and operates as a privately held entity.

Technological Platform and Innovation

Yellow Slice distinguishes itself through its proprietary STEP design process, which comprises four phases:

Soak: Immersive research to understand users, their context, and challenges.

Think: Analysis and synthesis of research findings to redefine problems and develop strategic solutions.

Execute: Prototyping and iterative design to create tangible solutions.

Proof: Rigorous testing to validate designs and ensure they meet user needs effectively.

This methodology ensures a comprehensive approach to design, integrating user research, strategic planning, and iterative development to deliver effective and innovative design solutions.

Leadership Team

The leadership team at Yellow Slice includes:

Kishor Fogla: Founder and Director. Appointed on October 1, 2019, Kishor has been instrumental in steering the company's strategic direction and growth.

Rashi Fogla: Director. Appointed on August 9, 2023, Rashi contributes to the company's leadership and operational management.

Competitor Profile

Market Insights and Dynamics

The design consultancy market in India is experiencing significant growth, driven by increasing demand for user-centric design solutions across various industries. Companies are increasingly recognizing the value of effective UX/UI design in enhancing customer engagement and satisfaction.

Competitor Analysis

Key competitors in the Indian design consultancy landscape include:

Moonraft Innovation Labs: Specializes in digital experience design and innovation, offering services in UX/UI design, digital transformation, and customer experience strategy.

Zeux Innovation: Focuses on UX design and research, providing services such as usability testing, interaction design, and user research.

GeekyAnts: Offers design and development services, including UI/UX design, web and mobile app development, and product strategy.

These competitors, like Yellow Slice, emphasize human-centric design approaches and cater to a diverse clientele across various industries.

Strategic Collaborations and Partnerships

Yellow Slice has collaborated with notable clients such as Croma, Chaayos, FedEx, and One Card, providing tailored design solutions that enhance user experiences and drive business growth.

Operational Insights

Yellow Slice's distinct competitive advantage lies in its proprietary STEP design process, which ensures a comprehensive and user-centric approach to design. By integrating thorough research, strategic planning, iterative execution, and rigorous testing, the company delivers innovative and effective design solutions that meet the evolving needs of its clients.

Strategic Opportunities and Future Directions

Looking ahead, Yellow Slice aims to expand its service offerings and client base by leveraging its expertise in human-centric design and its proprietary STEP process. The company is well-positioned to capitalize on the growing demand for effective UX/UI design solutions across various industries, driving business growth and enhancing user experiences.