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Yes. Every Kid. Company Profile



Background



Yes. Every Kid. is a 501(c)(4) nonprofit organization established in 2019, dedicated to transforming the American education system to be as diverse as the children it serves. The organization advocates for a bottom-up approach that empowers families and students to customize education according to their values and priorities. By promoting policies that respect the dignity of every student, Yes. Every Kid. aims to unleash the extraordinary potential inherent in each child.

Key Strategic Focus



The organization's strategic focus centers on:

  • Fund Every Kid: Advocating for direct funding mechanisms that empower families to choose educational options best suited to their children's needs.

  • No More Lines: Eliminating geographical barriers to ensure students have access to quality education regardless of their residential location.

  • Education Your Way: Supporting diverse educational models that cater to individual learning styles and preferences.

  • Learn Everywhere: Promoting learning opportunities beyond traditional classroom settings to foster a holistic educational experience.


Financials and Funding



Yes. Every Kid. has demonstrated significant financial growth since its inception:

  • 2023: Revenue of $8.73 million; Expenses of $8.05 million; Net Assets of $711,041.

  • 2022: Revenue of $4.46 million; Expenses of $4.95 million; Net Assets of $25,587.

  • 2021: Revenue of $2.51 million; Expenses of $4.03 million; Net Assets of $513,934.


The organization primarily relies on contributions, with notable support from entities such as the Stand Together Chamber of Commerce, which contributed $6.5 million between 2019 and 2020. These funds are utilized to advance policy initiatives, support advocacy efforts, and implement programs aligned with the organization's mission.

Leadership Team



  • Andrew Clark: President. Former Executive Director, instrumental in shaping the organization's strategic direction.

  • Craig Hulse: Executive Director. Oversees daily operations and policy implementation.

  • Erica Jedynak: Chief Operating Officer. Manages organizational operations and development.

  • Matt Frendewey: Vice President of Strategy. Leads strategic planning and execution.

  • Sam Duell: National Policy Director. Directs policy research and advocacy initiatives.

  • Marcus D. San Marino: Vice President, Government Affairs. Manages governmental relations and legislative strategies.


Leadership Changes



In 2022, Andrew Clark transitioned from Executive Director to President, with Craig Hulse assuming the role of Executive Director. This change reflects the organization's commitment to evolving leadership to better serve its mission.

Competitor Profile



Market Insights and Dynamics: The education advocacy sector is experiencing a shift towards personalized learning and school choice, driven by increasing demand for educational models that cater to individual student needs.

Competitor Analysis:

  • EdChoice: Focuses on research and advocacy for school choice policies, emphasizing educational freedom.

  • National School Choice Week: Organizes events to raise awareness about school choice options across the United States.

  • American Federation for Children: Advocates for school choice through legislative efforts and public engagement.


Strategic Collaborations and Partnerships



Yes. Every Kid. collaborates with various organizations to strengthen its advocacy efforts and expand its reach. Notable partnerships include:

  • Stand Together: A philanthropic community supporting initiatives that promote educational freedom.

  • Walton Family Foundation: Partnered to donate $5 million each to 4.0 Schools, supporting educational innovation.


Operational Insights



The organization differentiates itself through a family-first approach, emphasizing policies that empower parents and students. By focusing on direct funding mechanisms and eliminating geographical barriers, Yes. Every Kid. positions itself as a leader in advocating for personalized education solutions.

Strategic Opportunities and Future Directions



Looking ahead, Yes. Every Kid. aims to:

  • Expand advocacy efforts to additional states, promoting policies that support educational freedom.

  • Enhance research capabilities to better understand and address the needs of families and students.

  • Foster innovation in education by supporting emerging educational models and entrepreneurs.


Contact Information



  • Website: Yes. Every Kid.

  • Email: hello@yeseverykid.com

  • Social Media:

  • Twitter: @yes_everykid

  • Facebook: Yes. Every Kid.

  • Instagram: @yeseverykid

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