Stock market information for YETI Holdings Inc (YETI)
- YETI Holdings Inc is an equity in the USA market.
- The price is 34.78 USD currently with a change of 0.07 USD (0.00%) from the previous close.
- The latest open price was 34.85 USD and the intraday volume is 1,059,963.
- The intraday high is 35.4 USD and the intraday low is 34.7 USD.
- The latest trade time is Wednesday, September 24, 23:15:00 UTC.
Background
YETI Holdings, Inc., established in 2006 by brothers Roy and Ryan Seiders, is an American company headquartered in Austin, Texas. The company specializes in premium outdoor products, including hard and soft coolers, drinkware, and related accessories. YETI's mission is to provide durable and high-quality products for outdoor enthusiasts, while its vision focuses on becoming the leading brand in the premium outdoor product market. The company has significantly influenced the outdoor recreation industry by setting new standards for product quality and design.
Key Strategic Focus
YETI's strategic focus centers on delivering premium, durable products that cater to outdoor enthusiasts. The company emphasizes innovation, quality, and brand strength to maintain its competitive edge. Key areas of specialization include:
- Product Innovation: Developing high-performance coolers and drinkware with advanced insulation technologies.
- Brand Positioning: Maintaining a premium brand image that appeals to serious outdoor enthusiasts.
- Direct-to-Consumer Sales: Expanding its direct-to-consumer channels to enhance customer engagement and control over the brand experience.
The company utilizes advanced manufacturing techniques, such as rotational molding for coolers and vacuum-insulated technology for drinkware, to ensure product durability and performance. Primary markets targeted include the United States, Canada, Australia, Europe, and Asia.
Financials and Funding
YETI Holdings went public on October 25, 2018, trading on the New York Stock Exchange under the ticker symbol "YETI." As of September 24, 2025, the company's stock price is $34.78, with a market capitalization of approximately $2.9 billion. In the fiscal year ending December 31, 2023, YETI reported revenues of $1.83 billion and a net income of $175.7 million. The company has demonstrated consistent growth, with a 5-year revenue growth of 100.26% and a 5-year earnings growth of 115.45%.
Pipeline Development
YETI continually expands its product lineup to meet consumer demands and enhance brand loyalty. Recent developments include:
- 2022: Introduction of the Yonder water bottle collection, expanding the drinkware offerings.
- 2023: Launch of the Carryall 35 Tote, expanding the soft goods category.
- 2024: Introduction of the Roadie 48 and 60 Wheeled Coolers.
These product innovations aim to strengthen YETI's position in the premium outdoor product market.
Technological Platform and Innovation
YETI differentiates itself through proprietary technologies and innovative designs:
- Rotational Molding: Utilized in the Tundra series coolers to enhance durability and ice retention.
- Vacuum-Insulated Technology: Employed in the Rambler drinkware line to maintain beverage temperatures.
- Product Design: Focus on rugged, high-performance products that appeal to serious outdoor enthusiasts.
These innovations contribute to YETI's reputation for quality and performance in the outdoor product industry.
Leadership Team
YETI's leadership team comprises experienced professionals:
- Matthew J. Reintjes: President, Chief Executive Officer, and Director since 2015.
- Michael J. McMullen: Senior Vice President, Chief Financial Officer, and Treasurer.
- Martin H. Duff: Senior Vice President of Supply Chain and Operations.
- Bryan C. Barksdale J.D.: Senior Vice President, Chief Legal Officer, and Secretary.
- Evonne Delaney: Chief Human Resources Officer.
In March 2025, YETI expanded its board to include Magnus Welander, former CEO of Thule, and Arne Arens, former CEO of Boardriders, following discussions with activist investor Engaged Capital.
Competitor Profile
YETI operates in a competitive landscape with several key players:
- Igloo Products Corp.: A long-established company offering a wide range of coolers and outdoor products.
- Coleman Company, Inc.: Provides affordable coolers and outdoor gear, targeting a broader consumer base.
- Hydro Flask: Competes in the insulated drinkware segment, known for its stylish designs and effective temperature retention.
- RTIC Outdoors: Offers similar products at lower price points, appealing to budget-conscious consumers.
- Pelican Products, Inc.: Known for durable and high-performance coolers, catering to professional and outdoor enthusiast markets.
YETI maintains a strong market position through product innovation, brand strength, and premium positioning, despite increasing competition.
Strategic Collaborations and Partnerships
YETI's strategic collaborations include:
- Retail Partnerships: Collaborations with retailers such as Academy Sports and Outdoors, Bass Pro Shops, Amazon Marketplace, West Marine, Cabela's, REI, Dick's Sporting Goods, and North 40 Outfitters.
- Sponsorships: Sponsorship of professional outdoorsmen and hunting and fishing shows to enhance brand visibility.
These partnerships strengthen YETI's market position and innovation capacity.
Operational Insights
YETI's operational considerations include:
- Supply Chain Management: Ensuring efficient production and distribution to meet global demand.
- Brand Management: Maintaining a premium brand image through quality products and strategic marketing.
- Market Expansion: Exploring new geographic markets to drive growth.
These strategies contribute to YETI's competitive advantages and market position.
Strategic Opportunities and Future Directions
YETI's strategic roadmap includes:
- Product Diversification: Expanding the product range to include a broader array of outdoor and lifestyle products.
- International Expansion: Entering new geographic markets, especially emerging economies with growing middle classes.
- Sustainability Initiatives: Increasing consumer demand for sustainable products provides YETI an opportunity to innovate in eco-friendly materials and production processes.
These initiatives position YETI to achieve future objectives and maintain its market leadership.
Contact Information
- Website: yeti.com
- Social Media: Facebook, Instagram, Twitter
YETI Holdings, Inc. continues to lead in the premium outdoor product market through innovation, strategic partnerships, and a commitment to quality.
