YF

Yoga Bar (Sprout Life Foods)

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Company Market Research Report: Yoga Bar (Sprout Life Foods)





Company Overview



Name and Mission


Name: Yoga Bar (Sprout Life Foods)

Mission: Our mission is to make the country eat healthier by providing packaged food with clean ingredients and honest labels.

Founding Details


Founded: 2015

Founders:
  • Anindita Sampath (LBS, Wharton, IIM-C, BITS Pilani)

  • Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani)


Key People


  • Anindita Sampath: Co-founder

  • Suhasini Sampath: Co-founder


Headquarters


Location: Bangalore, Karnataka, India

Employees


Number of employees: 51-200

Revenue


No information is available

Notable Achievements


Yoga Bar has been nominated as one of the top women-led startups in the country by various publications. It is one of the most recognized health-food brands in India.

Products



Product Offerings


  • Dark Chocolate Pancake Mix: Gluten-free mix designed for everyday pancake enjoyment.

  • Variety Pack 10g Protein Bar Box (Pack of 6): Nutrition-focused bars with a focus on natural ingredients.

  • Variety Pack Energy Bar (Pack of 10): Bars designed to provide unadulterated energy.

  • Fruits Nuts & Seeds Muesli 700g: A mix of fruits, nuts, seeds, and whole grains.

  • No Added Sugar Muesli 700g: Muesli with zero added sugar.

  • Dark Chocolate Oats 1kg: Combining oats and dark chocolate for a healthy breakfast option.

  • Dark Chocolate & Cranberry Muesli 700g: Muesli focusing on dark chocolate and cranberries.

  • Protein Muesli Choco Almond 850g: High-protein muesli with chocolate and almonds.

  • Variety Pack Breakfast Bar Box (Pack of 6): Assorted flavors for a balanced breakfast.

  • Variety Pack 20g Protein Bar Box (Pack of 5): High-protein bars for nutritional support.

  • Creamy Dark Chocolate Peanut Butter with Probiotics 400g: Nutty and probiotic-rich peanut butter.


High-Level Description and Key Features


Each product designed by Yoga Bar emphasizes nutrition without compromising taste. They are known for not including artificial colors, chemicals, or preservatives. The key features of these products include:
  • Natural Ingredients: Each product focuses on using ingredients that are natural and clean.

  • Balanced Nutrition: High in protein, low in sugar, and include essential vitamins and minerals.

  • Convenience: Easy-to-consume formats like bars and mixes suitable for quick meals and snacks.


Recent Developments



Recent Company Initiatives


  • Yogababy Launch: Specialized product line focusing on nutritious food for children, using high-quality ancient grains and traditional recipes.

  • Market Expansion: Plans to introduce Yogababy products in Dubai, Maldives, and the USA.

  • Investor Support: Venture-capital funded with institutional investors including SAIF Partners and Fireside Ventures.


New Products and Features


New Products Launched:
  • Yogababy Range: Developed using grandmother's recipes and high-quality ingredients like millets, real saffron, fruits, and nuts.


New Features Added:
  • Yogababy Products: Focused on clean labeling and the absence of preservatives, aimed at providing nutritious food options for children.


Partnerships


  • Key Industry Collaborations: Advisors and board members include several distinguished industry leaders.

  • Retail Collaborations: Successful partnerships with major retail chains like Reliance and D Mart.




This market research report provides a comprehensive overview of Yoga Bar (Sprout Life Foods), highlighting its mission, product offerings, and recent developments, reflecting the company's significant role in the health food industry.