YOptima Company Research Report
Company Overview
- Name: YOptima Media Solutions Pvt. Ltd.
- Mission: Enabling brands to optimize media investments for growth.
- Founded: 2013
- Founders: No information is available on specific founders apart from the cofounders.
- Key People:
- Satish Kadu, Cofounder & CEO
- Mukund Raghavan, Cofounder & COO
- Headquarters: Bangalore, Karnataka, India
- Number of Employees: Approximately 11-50 employees
- Revenue: No information is available
- Known For: YOptima is known for being a programmatic-first, full-funnel, growth marketing platform for digital marketers and agencies. They specialize in leveraging AI-powered media solutions to enable digital transformation and growth in marketing efforts.
Products
YOptima provides a variety of solutions through its programmatic media stack and proprietary technologies. The primary tech products and solutions include:
- DeepVu: A Data>Insights engine that enhances performance optimization across the marketing funnel.
- Nyo: A deep domain expert bot that automates marketing operations at scale, enabling micro-cohort level measurement and attribution.
- SonaGraph: No specific description available.
- YouMax: No specific description available.
Product Features:
- Tech Stack: Combines proprietary tech like DeepVu and Nyo with world-class DSPs and third-party tech solutions to execute complex programmatic campaigns.
- Customization: Custom bidding algorithms and outcome-based buying to optimize performance goals for targeted audiences.
- Comprehensive Media Solutions: Includes capabilities like Digital Out Of Home (DOOH), Connected TV (CTV), dynamic creative optimization, and engaging participatory media ads.
Recent Developments
- Partnerships: YOptima remains a Google Premier Partner, a Google Certified Ad Tech Provider, and a Google International Growth Partner.
- Recognition: Ranked by Deloitte among the top 50 Fastest Growing Tech Companies in India and as a Red Herring Global 100 winner.
New Product/Feature Launches:
- No specific launches reported.
New Partnerships:
- Established partnerships with key industry players such as Google, expanding their service capabilities and market reach.
Conclusion
YOptima stands out for its deep domain expertise and focus on tech-driven marketing services. By integrating machine learning with human intelligence, YOptima optimizes marketing objectives and enhances audience engagements significantly, thus delivering scalable solutions for brands aiming to maximize their digital presence.
This report was compiled based on the information available, and some specific financial metrics or proprietary developments may not be included due to lack of publicly available data.
