Y

Yoti

www.yoti.com link_icon

Company Market Research Report: Yoti



Company Overview



Name and Mission of the Company


  • Name: Yoti

  • Mission: To create the world's most trusted identity platform and make it safer for people to prove who they are.


Founding Details


  • Founded: 2014

  • Founders: No information is available.


Key People in the Company


  • Robin Tombs: Co-founder and Chief Executive Officer

  • Hugh Godsal: Chief Operating Officer & Chief Financial Officer

  • Julie Dawson: Chief Policy & Regulatory Officer

  • John Abbott: Chief Commercial Officer, Global Partnerships

  • Chris Field: Chief Marketing Officer

  • Rhodri James: Chief Sales Officer

  • Ben Pearse: Chief Product Officer

  • Paco Garcia: VP, Engineering

  • Gunnar Hakonarson: Chief Information Officer & Interim CISO

  • Alttaf Hussain: Director of Engineering, eSign & SaaS Integrations

  • Omari Rodney: Chief Product Engineer

  • Paolo Greci: VP, Engineering

  • Kiran Bali: Head of Customer Success

  • Jason Martyres: Head of Integrations

  • Denzil Tapsell-Gunner: General Counsel & DPO


Headquarters


  • Location: 6th Floor, 107 Leadenhall St, London, EC3A 4AF


Number of Employees


  • No information is available.


Revenue


  • No information is available.


Company Reputation


  • Recognition: Known for pioneering reusable Digital ID wallets and leading in age assurance technology.


Products



Product Offerings


1. Identity Verification
  • Description: Automated document verification combined with expert human review.

  • Key Features: Meets compliance, speeds up customer verification processes.


2. Age Checks
  • Description: Privacy-preserving ways to prove age using facial age estimation technology.

  • Key Features: Includes facial age estimation and seven alternative checks in one integration.


3. Digital ID
  • Description: Reusable Digital ID for quick user verification.

  • Key Features: Over 14 million installs globally, safe ways to share identity details.


4. eSignatures
  • Description: Legally accepted digital signatures.

  • Key Features: Priced at £0.40 per document.


5. Facial Age Estimation
  • Description: Age check with a selfie.

  • Key Features: Minimizes bias across age and skin tones, independently tested.


6. MyFace AI Services
  • Description: Suite of AI services for facial recognition and liveness detection.

  • Key Features: Includes NIST-evaluated liveness and SICAP injection attack detection.


7. Post Office Integration
  • Description: Unique solution using Post Office’s branch network for in-person support.

  • Key Features: Complements online verification solutions.


Recent Developments



New Products and Features


  • Integration with Popular Business Software: Yoti now integrates with applications like Salesforce, Zoom, Google, Microsoft, Stripe, Xero, Shopify, and more.

  • Facial Age Estimation White Paper: Improved accuracy for age estimation and clarifications on privacy measures.

  • Enhanced Identity Verification Tools: Offers users various ways to safely prove their identity, including facial age estimation, document checks, and more.


Partnerships


  • SuperAwesome Partnership: Integrated Yoti’s facial age estimation into SuperAwesome’s parent verification tool.

  • Lloyds Banking Group: £10 million investment and significant increase in the use of digital identity services like Lloyds Bank Smart ID.

  • Post Office Partnership: Created a comprehensive suite of online and in-person identity verification solutions for the UK.


Key Company Initiatives


  • Ethics and Trust Committee: Ensures adherence to principles like privacy, data minimization, and user safety.

  • Guardian Council: Composed of experts in fields like human rights and data privacy to guide ethical decisions.


Industry Recognition


  • NIST Evaluation: Yoti’s facial age estimation technology was independently evaluated and proven highly accurate, especially for ages 13-16 to meet online age regulations and child safety standards.


Social and Environmental Commitment


  • Certified B Corp: Yoti meets high standards of social and environmental impact.

  • Commitment to Fair Practices: Work with regulators globally, emphasizing privacy and security.


Conclusion: Ethical and Secure Digital Identity Solutions


Yoti stands out for its innovative and comprehensive approach to digital identity verification and age assurance. Built on strong ethical principles and a focus on privacy, Yoti continues to earn trust and expand its market presence through strategic partnerships and cutting-edge technology.