YT

You. Smart. Thing.

www.yousmartthing.com link_icon

Company Research Report: You. Smart. Thing.



Company Overview



  • Name: You. Smart. Thing. (YST)

  • Mission: To enhance visitor experience and increase revenues for destinations, venues, and events while reducing the carbon footprint through sustainable travel solutions.

  • Founded: 2015 by Chris Thompson (CEO).

  • Key People:

  • Chris Thompson (CEO)

  • Andrew Steele (COO)

  • Headquarters: Somerset House, 37 Temple St, Birmingham, B2 5DP, United Kingdom

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Leading travel demand management and visitor travel planning platform leveraging technology to guide travelers towards low-carbon options.


Products



Travel Demand Management Platform


  • Description: A map-based travel assistant that offers personalized and low-carbon travel plans to enhance visitor experience.


Key Features:


  • Personalization: Delivers over 1 million personal travel plans, increasing upsell conversions by approximately 20%.

  • Accessibility: Provides customized routing with 10% using step-free planning and 45% opting for electric or active travel.

  • Sustainability: Achieves approximately 30% reduction in visitor CO2 emissions by influencing modal choice.

  • Ease of Use: No downloads required, easily integrated with existing web, mobile, and CRM systems.

  • Global Deployment: Supports multi-modal routing optimized by destination and event needs.

  • Data Capturing: Captures visitor travel data for management of travel demand, disruptions, and marketing.


Recent Developments



New Initiatives and Achievements


  • Sustainable Travel Platform Funding: Secured £1.2 million in funding from several investors including the West Midlands Co-Investment Fund to enhance its travel demand management technology.

  • Partnership with Transport for Greater Manchester: Implemented bespoke deployments to support the 'Bee Network,' contributing to regional regeneration by promoting sustainable travel options.

  • Carbon Removal Option: Introduced a feature facilitating the purchase of carbon removal credits, enhancing the sustainable travel experience.


Recent Events and Partnerships


  • Sustainable Events Summit 2024: Participated and shared insights on collecting travel emissions data.

  • Onboard:Earth: Launched the rebranding of 'ecolibrium', focusing on encouraging low-carbon travel within the live events industry.

  • Smart Transport Forum 2024: Presented technical advancements supporting sustainable travel at this industry event.

  • Venues Day 2024: Conducted workshops aimed at empowering independent music venues with sustainable logistics solutions.


Technological Advancements


  • Deployment Enhancements for Major Events: Used for various UK events including the Birmingham 2022 Commonwealth Games, Coventry City of Culture, and the Rugby League World Cup.

  • Integration of Real-time Features: Real-time travel updates, enhanced carbon measurement, and reporting tools.

  • Multi-modal Journey Planning: Extended to include walking, cycling, and public transport options with new data on visitor travel patterns.


Additional Notes


  • GDPR Compliance: Ensures secure handling of visitor data and travel plans across sectors.

  • Client Base: Serves high-profile events and authorities, enhancing logistics and reducing carbon footprint with a focus on environmental, social, and governance (ESG) challenges.


No additional commentary or closing statements are provided in alignment with the client's instructions for a purely factual report.