YR

Youappi Mobile App Retargeting

www.youappi.com link_icon

YouAppi Company Market Research Report



Company Overview



Name, Mission of the Company


  • Company Name: YouAppi

  • Mission: To make a valuable mobile connection using programmatic mobile app retargeting products to place apps top of mind, retain engaged mobile users, and grow app revenue.


When Was the Company Founded and By Whom


  • No information is available.


Key People in the Company


  • Leadership Team:

  • Anuj Khanna Sohum - Group CEO

  • Anuj Kumar - Chief Revenue and Operating Officer

  • Eyal Hilzenrat - Chief Product Officer

  • Meiry Vaknin - Chief of Partnerships and Innovations

  • Nisan Schitrit - Chief Operating Officer

  • Ran Zukerman - Vice President of Product Performance

  • Hilit Mioduser-Ames - Chief of Strategic Growth


Where is the Company Headquartered


  • Headquarters: 228 Hamilton Avenue, 3rd Floor, Palo Alto, CA 94301, United States


Number of Employees


  • No information is available.


Revenue of the Company


  • No information is available.


What is the Company Known For


  • Known For: Programmatic mobile app retargeting and in-app advertising solutions to activate, engage, and retain mobile users.


Products



Product Offering and Key Features



Mobile App Retargeting


  • Product Name: ReAppi

  • High-level Description: ReAppi helps retain, retarget, and re-engage mobile app users using personalized ads.

  • Key Features:

  • Personalized ads for each individual

  • Rich dynamic templates for banner and native ads

  • Enhanced product images

  • Optimization towards any goal or KPI

  • Relevant messaging at the right time


In-App Advertising & Retargeting


  • Product Name: YouAppi DSP

  • High-level Description: A programmatic advertising platform focusing on mobile app engagement and user retention.

  • Key Features:

  • Holistic marketing funnel approach

  • Flexible integrations

  • Optimizations and transparent reporting


Recent Developments



Recent Developments in the Company


  • Affle's Acquisition: On June 15, 2023, Affle acquired YouAppi, expanding its assets in a global gaming-focused programmatic mobile app marketing platform.

  • Leadership Appointment: Yaniv Vachtel was appointed to lead further growth as the General Manager of Europe for YouAppi.


New Products Launched


  • CTV Retargeting Solution: Announced on April 1, 2024, YouAppi introduced a retargeting solution specifically designed for Connected TV (CTV), enhancing mobile game success.


New Features Added to Existing Products


  • No information is available.


New Partnerships


  • No information is available.


Summary


YouAppi positions itself as a leader in mobile app retargeting and in-app advertising, with sophisticated solutions built on machine learning and automation to optimize user engagement and app revenue for brands globally.