Young Women's Christian Association of Oklahoma City (YWCA OKC) Market Research Report

Background

Overview

The Young Women's Christian Association of Oklahoma City (YWCA OKC) is a nonprofit organization dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. Established in 1912, YWCA OKC is the only certified emergency shelter for victims of domestic violence in Oklahoma County.

Mission and Vision

YWCA OKC's mission is to provide support and services to victims of domestic violence, sexual assault, and stalking, aiming to rebuild lives free from abuse. The organization envisions a community where all individuals live free from violence and discrimination, with equal opportunities for empowerment and success.

Primary Area of Focus

The organization focuses on crisis intervention, support services, and advocacy for survivors of domestic violence, sexual assault, and stalking. Additionally, YWCA OKC offers programs aimed at prevention, education, and community outreach to address and reduce instances of violence.

Industry Significance

As a leading provider of services for survivors of domestic violence in Oklahoma County, YWCA OKC plays a crucial role in the social services sector, contributing to the safety and well-being of the community. Its comprehensive approach to crisis intervention and support services sets a standard for nonprofit organizations addressing similar issues.

Key Strategic Focus

Core Objectives

Crisis Intervention: Provide immediate assistance to victims through crisis hotlines, emergency shelter, and forensic medical exams.

Support Services: Offer advocacy, counseling, and support groups to help survivors rebuild their lives.

Prevention and Education: Implement programs aimed at preventing violence and educating the community on healthy relationships and personal safety.

Specific Areas of Specialization

Emergency Shelter Services: Offering safe housing for victims of domestic violence, sexual assault, and stalking.

Advocacy and Legal Support: Assisting clients with legal processes, including obtaining protective orders and navigating the justice system.

Counseling and Support Groups: Providing therapeutic services to help survivors cope with trauma and rebuild their lives.

Key Technologies Utilized

YWCA OKC employs various technologies to enhance service delivery, including:

Crisis Hotline Systems: 24/7 access to trained counselors via multiple communication channels.

Case Management Software: Tools to track client progress and coordinate services effectively.

Educational Platforms: Online resources and workshops for community education and prevention programs.

Primary Markets or Conditions Targeted

YWCA OKC primarily serves individuals in Oklahoma County who are victims of domestic violence, sexual assault, and stalking. The organization also focuses on community-wide education to prevent violence and promote healthy relationships.

Financials and Funding

Funding History

YWCA OKC has demonstrated consistent financial growth, with total revenues increasing from approximately $3.99 million in 2017 to $5.73 million in 2023.

Total Funds Raised

2023: $5,732,294

2022: $6,186,657

2021: $9,008,090

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed.

Notable Investors

YWCA OKC receives funding from various sources, including:

E L and Thelma Gaylord Foundation: $65,200 for general purposes.

RedRover: $60,000 for safe housing initiatives.

National Philanthropic Trust: $52,500 for health-related programs.

Intended Utilization of Capital

The funds are allocated towards:

Program Services: Direct support and services for clients.

Operational Costs: Salaries, facility maintenance, and administrative expenses.

Community Outreach: Educational programs and awareness campaigns.

Pipeline Development

As a nonprofit organization, YWCA OKC does not have a product pipeline. However, the organization continually develops and refines its programs and services to meet the evolving needs of the community.

Technological Platform and Innovation

Proprietary Technologies

YWCA OKC utilizes proprietary case management software to coordinate services and track client progress effectively.

Significant Scientific Methods

The organization employs trauma-informed care principles in its counseling and support services, ensuring that all interactions are sensitive to the experiences of survivors.

Leadership Team

Key Executives

Jan Peery: President and Chief Executive Officer.

Gwen Lang: Chief Operating Officer.

Angela Beatty: Chief Officer of Domestic Violence Victim Programs.

Professional Backgrounds

Jan Peery: Over 20 years of experience in nonprofit leadership, specializing in human services and community development.

Gwen Lang: Extensive background in operations and financial management within the nonprofit sector.

Angela Beatty: Expertise in domestic violence advocacy and program development.

Key Contributions

Jan Peery: Led strategic initiatives that expanded shelter capacity and enhanced program offerings.

Gwen Lang: Implemented financial strategies that improved operational efficiency and sustainability.

Angela Beatty: Developed comprehensive support programs that address the diverse needs of survivors.

Leadership Changes

No significant leadership changes have been reported in recent years.

Competitor Profile

Market Insights and Dynamics

The nonprofit sector in Oklahoma City is robust, with organizations like YWCA OKC, YWCA Tulsa, and Oklahoma Baptist Homes for Children providing similar services. The demand for services addressing domestic violence and related issues remains high, indicating a sustained need for such organizations.

Competitor Analysis

YWCA Tulsa: Established in 1914, YWCA Tulsa offers services including health equity programs and immigrant and refugee services.

Oklahoma Baptist Homes for Children: Founded in 1903, this organization provides homes for children affected by abuse, abandonment, neglect, or poverty.

Strategic Collaborations and Partnerships

YWCA OKC collaborates with various community organizations, government agencies, and philanthropic foundations to enhance service delivery and expand its reach.

Operational Insights

YWCA OKC differentiates itself through its comprehensive, trauma-informed approach to service delivery, addressing immediate crisis needs and long-term recovery for survivors.

Strategic Opportunities and Future Directions

The organization aims to expand its outreach programs, enhance community education initiatives, and strengthen partnerships to better serve the evolving needs of the community.