Your Personal Training Company Profile

Background

Company Overview

Your Personal Training (YPT) is a leading personal training management company based in Leeds, United Kingdom. Established in 2008, YPT specializes in providing comprehensive fitness training services through a network of certified personal trainers. The company offers both offline and online fitness assistance, catering to a diverse clientele seeking personalized fitness solutions.

Mission and Vision

YPT's mission is to empower individuals to achieve their health and fitness goals by connecting them with qualified personal trainers who provide tailored training programs. The company's vision is to be the UK's leading provider of personal training services, fostering a community where fitness professionals and clients collaborate to achieve optimal health outcomes.

Industry Significance

Operating within the fitness and health industry, YPT plays a pivotal role in enhancing the quality and accessibility of personal training services across the UK. By offering a platform that bridges the gap between clients and trainers, YPT contributes to the professionalization and growth of the personal training sector.

Key Strategic Focus

Core Objectives

Expansion of Trainer Network: Continuously increasing the number of certified personal trainers to meet diverse client needs.

Service Diversification: Offering a range of training options, including one-on-one sessions, group classes, and online coaching.

Quality Assurance: Ensuring all trainers meet high standards of certification and professionalism.

Areas of Specialization

Personalized Training Programs: Developing customized fitness plans tailored to individual goals and fitness levels.

Online Coaching: Providing virtual training sessions to accommodate clients' schedules and preferences.

Corporate Wellness Programs: Designing fitness initiatives for organizations to promote employee health and well-being.

Key Technologies Utilized

Online Booking System: A user-friendly platform for clients to schedule sessions with trainers.

Fitness Tracking Tools: Integration with apps and devices to monitor client progress and adjust training plans accordingly.

Primary Markets Targeted

Individual Clients: Individuals seeking personalized fitness guidance.

Corporate Clients: Organizations aiming to implement wellness programs for their employees.

Fitness Enthusiasts: Individuals looking to enhance their fitness routines with professional support.

Financials and Funding

Funding History

Total Funds Raised: $820,000 over two funding rounds.

Recent Funding Round: Seed VC round on January 8, 2024, raising $800,000.

Notable Investors: CDP Venture Capital, Lazio Innova, Shaggy Owl, Vesper Holding, and Wylab.

Utilization of Capital

The raised funds are intended to:

Expand Trainer Network: Recruit additional certified personal trainers to meet growing demand.

Enhance Technology Infrastructure: Develop and maintain advanced booking systems and client management tools.

Marketing and Outreach: Increase brand visibility and attract a broader client base through targeted marketing campaigns.

Pipeline Development

Key Initiatives

Trainer Certification Programs: Implementing training and certification programs to ensure high-quality service delivery.

Client Engagement Strategies: Developing programs to enhance client retention and satisfaction.

Technology Upgrades: Upgrading the online platform to improve user experience and operational efficiency.

Anticipated Milestones

Trainer Network Expansion: Achieving a 20% increase in the number of certified trainers within the next year.

Platform Enhancement: Launching a new version of the online booking system with additional features by Q3 2026.

Market Penetration: Entering two new regional markets within the next 18 months.

Technological Platform and Innovation

Proprietary Technologies

Online Booking System: A custom-built platform that allows clients to easily schedule sessions with trainers.

Client Management Tools: Software solutions that assist trainers in tracking client progress and managing schedules.

Significant Scientific Methods

Fitness Assessments: Utilizing standardized assessments to evaluate client fitness levels and tailor training programs.

Progress Tracking: Employing data analytics to monitor client progress and adjust training plans as needed.

Leadership Team

Key Executives

David Hung: Co-founder and CEO, responsible for strategic direction and overall company management.

Evan Karp: Co-founder and COO, overseeing daily operations and trainer recruitment.

Joshua Martin: Co-founder and CTO, leading technology development and infrastructure.

Professional Backgrounds

David Hung: Extensive experience in fitness management and business development.

Evan Karp: Background in operations management and team leadership within the fitness industry.

Joshua Martin: Expertise in software development and technology solutions for health and fitness applications.

Competitor Profile

Market Insights and Dynamics

Market Size and Growth Potential: The UK personal training market is experiencing steady growth, driven by increasing health awareness and demand for personalized fitness solutions.

Industry Trends: A shift towards online and hybrid training models, integration of technology in fitness, and a focus on holistic health approaches.

Competitor Analysis

Find Your Trainer: An online marketplace connecting clients with vetted personal trainers, offering both in-home and virtual sessions.

PT Pods: Provides private gym pods equipped with guided strength training programs, accessible via a mobile app.

Solo60: Specializes in private, technology-driven wellness spaces within the fitness industry, offering on-demand booking of fully equipped micro-gyms.

Competitive Landscape

YPT differentiates itself through a comprehensive approach that combines a vast network of certified trainers with a user-friendly online platform, catering to both individual and corporate clients. The company's focus on quality assurance and personalized service positions it favorably in the competitive UK fitness market.

Strategic Collaborations and Partnerships

Recent Partnerships

HealthHero: In October 2025, YPT partnered with HealthHero, Europe's leading digital healthcare provider, to offer personal trainers in its network free access to healthcare services.

Ben Shephard: In September 2025, YPT collaborated with broadcaster Ben Shephard to provide its network of personal trainers with free access to Shephard’s new training course, Instructor 2 Icon.

Everyone Active: In July 2025, YPT's recruitment arm partnered with Everyone Active to manage the recruitment and onboarding of personal trainers across 146 sites nationwide.

Operational Insights

Strategic Considerations

Trainer Recruitment and Retention: Implementing programs to attract and retain top talent in the personal training field.

Client Acquisition Strategies: Utilizing targeted marketing campaigns to expand the client base and increase brand visibility.

Technology Integration: Continuously upgrading technological platforms to enhance user experience and operational efficiency.

Competitive Advantages

Extensive Trainer Network: A large pool of certified personal trainers offering diverse expertise.

Comprehensive Service Offerings: A range of training options, including in-person, online, and corporate wellness programs.

Quality Assurance: Rigorous certification and training programs ensuring high standards of service delivery.

Strategic Opportunities and Future Directions

Growth Opportunities

Geographical Expansion: Entering new regional markets within the UK to increase market share.

Service Diversification: Introducing new fitness programs and services to meet evolving client needs.

Technology Enhancement: Developing advanced features in the online platform to improve client engagement and satisfaction.

Future Directions

YPT aims to solidify its position as the UK's leading personal training management company by focusing on strategic partnerships, technological innovation, and a commitment to quality service delivery. The company is dedicated to fostering a community where fitness professionals and clients collaborate to achieve optimal health outcomes.