Youth Athletes United: Comprehensive Company Profile

Background

Mission and Vision

Youth Athletes United is dedicated to empowering children through sports, aiming to positively impact over one million kids annually. The organization believes that every child is an athlete and strives to make their first sports experiences positive and enriching.

Primary Focus and Industry Significance

Established in 2018, Youth Athletes United has rapidly become a leading youth sports and enrichment franchise in the United States. By integrating established brands such as Amazing Athletes, Soccer Stars, and TGA Premier Sports, the company offers a diverse range of sports programs catering to children from toddlers to teens. This comprehensive approach addresses the growing demand for structured youth sports programs, contributing significantly to the $19 billion youth sports market.

Key Strategic Focus

Core Objectives

Expansion: Achieve a nationwide presence by increasing the number of franchise units and reaching more communities.

Program Diversification: Offer a variety of sports programs to cater to different age groups and interests.

Quality Assurance: Maintain high standards in coaching and program delivery to ensure positive experiences for all participants.

Areas of Specialization

Early Childhood Development: Programs like Amazing Athletes focus on children aged 1-7, introducing them to multiple sports and physical activities.

Sport-Specific Training: Soccer Stars and TGA Premier Sports provide specialized training in soccer, golf, tennis, and other sports for older children.

Key Technologies Utilized

Youth Athletes United leverages advanced technological platforms to streamline operations, enhance customer engagement, and support franchisees. This includes integrated registration systems and digital content delivery to provide seamless experiences for participants and parents.

Primary Markets Targeted

The company targets communities across the United States, focusing on areas with a high demand for youth sports programs. By offering mobile franchise models, Youth Athletes United effectively reaches diverse populations, including underserved regions.

Financials and Funding

Funding History

Since its inception, Youth Athletes United has experienced significant financial growth. The company doubled its revenue in less than three years through organic growth and strategic acquisitions. As of June 2022, the organization reported $47 million in system-wide revenue.

Utilization of Capital

The capital raised has been strategically utilized for:

Acquisitions: Integrating established youth sports brands to expand the company's portfolio.

Technology Upgrades: Enhancing digital platforms to improve operational efficiency and customer experience.

Franchise Support: Providing comprehensive training and resources to franchisees to ensure their success.

Pipeline Development

Key Programs and Services

Amazing Athletes: A multi-sport program introducing children aged 1-7 to various sports and physical activities.

Soccer Stars: Specialized soccer training programs for children, focusing on skill development and enjoyment of the game.

TGA Premier Sports: Offers golf and tennis programs for children aged 6-14, providing introductory and recreational training.

Development Stages and Timelines

Youth Athletes United continually develops and refines its programs to meet the evolving needs of children and communities. Recent milestones include:

2021: Acquisition of TGA Premier Sports, adding 59 units across 23 states.

2022: Merger with JumpBunch, expanding program offerings and franchise units.

2023: Addition of 60 new locations and 44 new franchise owners, achieving a 24.7% growth rate in the first half of the year.

Technological Platform and Innovation

Proprietary Technologies

Youth Athletes United has developed integrated digital platforms to streamline operations, including:

Registration Systems: Simplifying the enrollment process for parents and participants.

Digital Content Delivery: Providing online resources and training materials to enhance learning experiences.

Significant Scientific Methods

The company employs evidence-based curricula designed to promote physical literacy, mental toughness, and character development among children. Programs are structured to align with developmental milestones, ensuring age-appropriate skill progression.

Leadership Team

Key Executives

Adam Geisler: Co-Founder & CEO

Background: Extensive experience in sports business development.

Contributions: Spearheaded the formation and rapid growth of Youth Athletes United, focusing on strategic acquisitions and program expansion.

John Erlandson: Co-Founder & President

Background: Proven track record in franchise operations and business development.

Contributions: Led the integration of multiple brands under the Youth Athletes United umbrella, enhancing operational efficiency and franchisee support.