YouView Company Market Research Report

Company Overview

• Name: YouView

• Mission of the Company: YouView's mission is to simplify, personalize, and celebrate TV discovery and viewing experiences. They aim to aggregate content and deliver a rich and relevant TV discovery experience powered by data and user behavior.

• Founded: Launched in 2012

• Founders: Established by BBC, ITV, Channel 4, Channel 5, BT, and TalkTalk.

• Key People: Information about specific key individuals in the company is not available.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• What is the Company Known For: YouView is known for its software that powers TV discovery and viewing experiences for platforms like BT TV, EE TV, TalkTalk TV, and Sony TV. They are renowned for simplifying the TV watching experience by integrating streaming and broadcast TV services into one.

Products

Product Offerings

1. TV Discovery Platform

• Description: Developed software powering TV discovery and viewing for several platforms (BT TV, EE TV, TalkTalk TV, Sony TV).

• Key Features:

• Integrates streaming and broadcast TV into a single service.

• Seamless navigation and curated content.

• Supports live, on-demand, free, and pay TV.

• Powered by a cloud backend ensuring user experience, media playback, and security.

2. YouView-powered TV Offerings

• Description: Technology integrated into set-top boxes, smart TVs, and streaming pucks.

• Key Features:

• Live TV and on-demand viewing.

• Curated content experience.

• Integration with Google Assistant voice control on TalkTalk TV hub.

3. Freely

• Description: Successor to Freeview offering a revolutionized free TV service.

• Key Features:

• Default live TV experience on new 4K smart TVs.

• Subscription-free, with features like pausing or restarting live TV.

• Built-in search and discover functionality.

Recent Developments

New Products and Features

• Freely: Launched in April 2024 as the new era in free TV. Available on Hisense and Vestel 4K smart TVs, with features like live TV pausing.

Technology Advancements

• Dynamic Ad Insertion (DAI): Advanced targeted advertising solutions have been introduced, working with Channel 4 and ITV for broadcasting improvements.

Partnerships and Collaborations

• Partnership with Everyone TV: Critical role in building the Freely experience, collaborating with content partners, broadcasters, and manufacturers.

• Strategic Partnerships: Includes relationships with BT, EE, TalkTalk, Sony, Channel 4, and ITV.

Strategic Developments

• Product and Market Expansion:

• Freely, targeting doubling of their scale over the next three years.

• Achieved launching of YouView UI on Apple TV and expanded offerings on Google TV/Android OS.

• Revenue Growth Initiatives:

• Implementation of Ad Tech product (DAI) for ITV and Channel 4.

• Secured a new three-year funding term from shareholders for growth in an IP-centric world.

Other Significant Developments

• Early Careers Program: Emphasis on nurturing tech talent, celebrating achievements like Connor Webster’s recognition as the runner-up for RTS Young Technologist of the Year 2024.

• B-Corp Accreditation and Climate Commitment: Signed the SME Climate Pledge showcasing commitment towards sustainability.

Additional Information

• Testimonials: High appreciation from partners, including comments from Christian Thrane of EE and BT, and Steve Wallage from TalkTalk about the YouView platform.

• Industry Status: Recognized for their in-depth knowledge of the UK TV industry and forward-thinking in transitioning to an IP-based viewing future.

This comprehensive report provides insights into YouView’s positioning, product offerings, strategic initiatives, and recent milestones within the dynamic television and broadcasting market.