Overview
YPC Media, headquartered in Rochester, New York, is a notable player in the online marketing space, primarily targeting small to medium-sized businesses. The company is dedicated to fortifying its clients' internet presence through a suite of digital marketing solutions like full-color video display ads, social media services, and business listings management to drive lead generation and business growth.
Services and Specializations
YPC Media curates a comprehensive range of digital marketing solutions designed to ensure high visibility and engagement for businesses:
- Directory Advertisement: Tailored to boost visibility through strategic placement in organized listings.
- Business Listings Management: Focused on ensuring consistent business information across varied online platforms.
- Website Design and Management: Delivers engaging and responsive web experiences to capture audience interest.
- Social Media Management: Utilizes social networks like Facebook and Instagram to foster customer connections.
Core Values
YPC Media's operations are anchored by robust core values, which include:
- Dedication: Committed to client satisfaction, colleague partnerships, and overall business excellence.
- Relentlessness: Driven to achieve high-quality service and results.
- Innovation: Evolving with cutting-edge solutions to meet industry standards.
- Versatility: Adaptive skills to tackle diverse marketing challenges.
- Ethical Standards: Integrity is a cornerstone in business dealings.
Leadership and Team
The YPC Media leadership and management team comprises seasoned professionals:
- Steve Pavone, CEO
- Michael Pavone, Managing Partner: Provides strategic leadership across the organization.
- Jim Pavone, Managing Partner: Drives organizational growth and expansion.
- Danielle Henderson, Vice President of Sales & Operations: Manages sales performance and operational efficiencies.
- Nancy Barklund, Director of Sales: Formulates and implements sales strategies.
- Catie Fitzgerald, Director of Operations
- Mark Brightenfield, Director of IT / Lead Developer
- Ken Collins, Director Research & Development
- Lana Schultz, Production Manager
- Ashley Rehler, Customer Relations Manager
- Richard Smith, Senior Media Consultant
These leaders bring over 100 years of combined experience, fueling YPC Media's strategic vision with a focus on professional growth and delivering client excellence.
Market Reputation and Performance
YPC Media's market reputation is marked by positive customer satisfaction indicators:
- Glassdoor: 3.2/5 based on employee feedback.
- Facebook: 3.9/5 reflecting strong client interactions and satisfaction.
Key Financials and Workforce
The financial and workforce metrics of YPC Media underline its business stability and efficiency:
- Estimated Revenue: $22.5 million annually.
- Number of Employees: 90
- Revenue per Employee: Approximately $250,000
- Employee Growth: 1% increase over the past year.
Competitor Profiling
YPC Media competes within a dynamic digital marketing industry against several key players:
Main Competitors
1. DemocratandChronicle.com
- Revenue: $42.6 million
- Employees: 155
2. Initiative
- Revenue: $1.436 billion
- Employees: 4,103
3. Place Exchange
- Revenue: $19.3 million
- Employees: 77
4. Omnicom Media Group
- Revenue: $1.683 billion
- Employees: 4,809
5. Ai Media Group
- Revenue: $24.8 million
- Employees: 99
Market Position
Despite being smaller in scale, YPC Media successfully differentiates itself with strategic partnerships with Better Business Bureaus and Chambers of Commerce, solidifying its niche in servicing small to medium enterprises. This focus contrasts with larger competitors like Initiative and Omnicom, known for their more extensive client bases.
Technical Infrastructure
Competing within a technologically evolving landscape, YPC Media rivals with companies such as Internet Marketing Agency, Debello, DigitalLect, and Top SEO Expertz, each offering a range of online marketing services with technical specializations.
Insights for Strategic Engagement
To strengthen its market position, YPC Media could consider expanding its data analytics capabilities or adopting advanced digital solutions such as AI-driven insights and immersive advertising. Leveraging its specialization in small to medium business marketing, coupled with a lean workforce characterized by agile and personalized service delivery, YPC Media is well-positioned to enhance its competitive edge.
Strategic Contact Information
- Email: [Sales@ypcmedia.com](mailto:Sales@ypcmedia.com)
- Phone: 800-847-9760
- Headquarters: Rochester, NY
YPC Media's deep-seated emphasis on tailored marketing strategies, innovative approaches, and robust client engagement facilitates its growth trajectory in a competitive digital marketing arena.
