YSM Design, P.C. Company Profile

Background

Overview

Founded in 1990 by Miguel Yelos San Martin, AIA, NCARB, LEED BD+C, YSM Design, P.C. is a dynamic, full-service architecture firm headquartered in Atlanta, Georgia, with an additional office in Laguna Beach, California. The firm specializes in creating transformative and high-performance branded environments across various sectors, including automotive, hospitality, retail, and residential projects. With over 30 years of experience, YSM Design has completed more than 1,675 projects, encompassing over 83.7 million square feet of designed space.

Mission and Vision

YSM Design is committed to delivering innovative design solutions that enhance the human experience through thoughtful and branded environments. As a minority-owned firm, YSM Design values diversity and employs talented professionals from around the world, fostering a collaborative and inclusive culture. The firm's mission is to provide the highest level of client service, utilizing cutting-edge technology and cost-effective project management to ensure successful project outcomes.

Industry Significance

YSM Design has established itself as a leader in architectural design, particularly recognized for its work in the automotive industry, having designed hundreds of dealerships for major automobile manufacturers. The firm's expertise in brand implementation and large-scale retail rollout programs has made it a preferred partner for numerous Fortune 100 companies in the U.S. and Canada.

Key Strategic Focus

Core Objectives

Innovative Design Solutions: Developing creative and functional designs that meet client needs and exceed expectations.

Client-Centric Approach: Providing personalized service and maintaining strong client relationships to ensure project success.

Technological Integration: Utilizing advanced technologies like Building Information Modeling (BIM) and Virtual Reality to enhance design accuracy and communication.

Areas of Specialization

Automotive Retail: Designing state-of-the-art dealerships and service centers that reflect brand identity and enhance customer experience.

Hospitality: Creating inviting and functional spaces for hotels and resorts that cater to diverse guest needs.

Retail: Developing engaging retail environments that drive sales and brand loyalty.

Residential: Designing comfortable and aesthetically pleasing residential spaces that promote well-being.

Key Technologies Utilized

Building Information Modeling (BIM): Enhancing design precision and collaboration among project stakeholders.

Virtual Reality (VR): Allowing clients to experience designs in immersive 3D environments before construction.

3D Rendering and Immersive Technology: Providing realistic visualizations to aid in design decisions and client presentations.

Primary Markets Targeted

Automotive Industry: Designing facilities for major automobile manufacturers.

Hospitality Sector: Creating spaces for hotels and resorts.

Retail Industry: Developing branded retail environments.

Residential Sector: Designing residential communities and individual homes.

Financials and Funding

Funding History

YSM Design is a privately held company and has not publicly disclosed specific funding rounds or investors. The firm operates with a focus on sustainable growth and reinvestment into its operations to support ongoing innovation and project development.

Financial Performance

The firm has demonstrated consistent growth, with an estimated annual revenue of $10.1 million and approximately 39 employees, indicating a revenue per employee of approximately $258,400.

Pipeline Development

Key Projects

Element Hotel: A hospitality project designed to provide a comfortable and sustainable environment for guests.

Mercedes-Benz of Stevens Creek: An automotive retail project that reflects the brand's luxury and innovation.

Philipp Plein at Phipps Plaza: A retail project that showcases the brand's high-fashion aesthetic.

BMW of Mountain View: An automotive retail project emphasizing customer experience and brand identity.

Development Stages and Timelines

Specific timelines for these projects are not publicly disclosed. However, YSM Design's portfolio reflects a commitment to delivering projects on time and within budget, utilizing efficient project management practices.

Technological Platform and Innovation

Proprietary Technologies

YSM Design employs advanced technologies such as BIM and VR to enhance design accuracy, client engagement, and project efficiency. These tools allow for detailed visualizations and simulations, facilitating better decision-making and communication throughout the project lifecycle.

Significant Scientific Methods

BIM Implementation: Utilizing BIM for detailed modeling and coordination among project teams.

Virtual Reality Simulations: Creating immersive experiences to visualize designs and make informed decisions.

Leadership Team

Key Executives

Miguel Yelos San Martin: Principal and Owner, with decades of experience in architecture and a focus on innovative design solutions.

Peter Newfield: Senior Project Manager, overseeing project execution and client relations.

Jonathan Gibbs: Technical Director, responsible for integrating technological advancements into design processes.

Jon Yarbrough: Senior Project Manager, managing project teams and ensuring quality standards.

Brian Stumph: West Coast Director, leading operations and client engagement on the West Coast.

Enrique Sanchez: Project Manager, coordinating project development and implementation.

Felicia Blake: Junior Project Manager, supporting project management and execution.

Brandice Simone Bell: Project Manager, overseeing project timelines and deliverables.

David Bucciero: Project Captain, leading project teams and ensuring design integrity.

Andre Conrado: Junior Project Manager, assisting in project coordination and management.

Farah Cruz: Project Captain, managing project execution and client communication.

Francis Egipciaco: Design Professional II, contributing to design development and implementation.

Lee Burdett: Technology Specialist, integrating technological solutions into design processes.

Candy Dankenbrink: Office Manager, overseeing administrative operations.

Ingrid Prieto: Accountant, managing financial operations and reporting.

Tysha King: Admin & Marketing Assistant, supporting administrative and marketing functions.

Competitor Profile

Market Insights and Dynamics

The architectural design industry is characterized by a diverse range of firms offering various specialties. YSM Design's focus on branded environments and large-scale retail rollouts positions it uniquely in the market, catering to clients seeking specialized design solutions.

Competitor Analysis

Leo A Daly: A large architecture, engineering, and interior design firm with a broad service offering across multiple sectors.

Gensler: A global design and architecture firm known for its diverse portfolio and innovative design solutions.

Croft and Associates PC: An architectural and engineering firm based in Kennesaw, GA, offering custom design solutions across various industries.

Strategic Collaborations and Partnerships

YSM Design has established long-standing brand implementation relationships with several Fortune 100 companies, enhancing its market presence and credibility. The firm's membership in the U.S. Green Building Council reflects its commitment to sustainable design practices.

Operational Insights

YSM Design's boutique studio environment allows for personalized client attention, distinguishing it from larger firms. Its global licensing and diverse team enable the firm to apply international expertise at a local level, providing a competitive edge in delivering tailored design solutions.

Strategic Opportunities and Future Directions

YSM Design is well-positioned to expand its services in sustainable design and green building practices, aligning with industry trends towards environmental responsibility. The firm's expertise in automotive retail and large-scale rollouts offers opportunities to partner with emerging automotive brands and expand into new geographic markets.