Yumpingo Company Profile

Background

Yumpingo, founded in 2015 and headquartered in Birmingham, England, is a customer experience management platform tailored for the hospitality industry. The company's mission is to empower restaurant teams with actionable insights derived from real-time guest feedback, enabling them to enhance food and service quality. By capturing in-the-moment customer sentiments, Yumpingo provides a comprehensive view of guest experiences across various touchpoints, solidifying its significance in the restaurant technology sector.

Key Strategic Focus

Yumpingo's strategic objectives center on:

Comprehensive Guest Feedback Collection: Utilizing a dynamic one-minute review system to engage a vast majority of guests, ensuring their voices are heard.

Data-Driven Decision Making: Transforming real-time customer satisfaction data into actionable insights at the location, shift, server, and dish levels.

Operational Excellence: Aligning restaurant teams with specific actions to improve food and service execution, thereby enhancing guest satisfaction.

Technological Integration: Seamlessly integrating with existing restaurant systems to provide a holistic view of operations and customer experiences.

Financials and Funding

Yumpingo has demonstrated consistent financial growth:

Revenue: Reported revenues include $3.4 million in 2023 and $5.6 million in 2024.

Funding: The company has raised a total of $13.6 million, with a significant $10 million Series A investment led by Smedvig Capital in January 2020. Notable investors include Keith Taylor, CFO of Equinix; Mike Ryan, CEO of Bullet Point Network; and David Cantu, co-founder of HotSchedules. The capital is intended for scaling operations, innovating the review platform, launching Yumpingo Pay, and expanding internationally.

Technological Platform and Innovation

Yumpingo's platform stands out due to:

Proprietary One-Minute Review System: Engages guests to provide quick, in-the-moment feedback, capturing sentiments that might otherwise go unrecorded.

Advanced Analytics: Converts real-time feedback into detailed insights, allowing for precise improvements in food and service execution.

Seamless Integrations: Works in conjunction with existing restaurant systems, including POS and online ordering platforms, to provide a unified view of operations and customer experiences.

Leadership Team

Gary Goodman: Co-Founder and Co-Chief Executive Officer. An entrepreneur passionate about food and digital innovation, Goodman has been instrumental in steering Yumpingo's vision and growth.

George Wetz: Co-Founder and Co-Chief Executive Officer. Wetz brings a wealth of experience in technology and business strategy, contributing significantly to the company's development.

David Charlton: Chief Revenue Officer and Managing Director. Charlton oversees revenue generation strategies and operational management, ensuring the company's financial health and market expansion.

Andy Walker: Co-Founder, Chief of Staff, and Vice President of Business Operations. Walker focuses on internal operations and strategic initiatives, aligning the company's goals with its operational capabilities.

Leadership Changes

In November 2020, Yumpingo appointed David Cantu, co-founder of HotSchedules, as President. Cantu's extensive experience in the restaurant technology sector is expected to drive Yumpingo's growth and innovation strategies.

Competitor Profile

Market Insights and Dynamics

The restaurant technology market is experiencing significant growth, driven by the increasing demand for data-driven decision-making tools and enhanced customer experience management solutions. The integration of technology in the hospitality sector is becoming a standard, with businesses seeking platforms that offer real-time insights and actionable data.

Competitor Analysis

Key competitors in the restaurant intelligence and customer experience management space include:

Tattle: Offers a customer feedback platform focusing on real-time insights to improve guest satisfaction.

ChowNow: Provides online ordering systems for restaurants, emphasizing customer engagement and data analytics.

Tenzo: Delivers business intelligence solutions tailored for the hospitality industry, integrating various data sources for comprehensive insights.

Womply: Specializes in customer relationship management and business analytics for small businesses, including restaurants.

Erply: Offers point-of-sale and inventory management solutions with integrated analytics for retail and hospitality sectors.

Strategic Collaborations and Partnerships

Yumpingo has established significant partnerships to enhance its market position:

Nando's: Implemented Yumpingo's guest experience management solution across UK, Australia, and New Zealand locations, resulting in a 15-point increase in Net Promoter Score (NPS) during the initial pilot phase.

California Pizza Kitchen: Collaborated to leverage Yumpingo's platform for real-time guest feedback and operational insights.

YO! Sushi: Utilized Yumpingo's technology to capture customer sentiments and improve service quality.

Operational Insights

Yumpingo's strategic considerations include:

Market Positioning: Differentiating itself through a unique one-minute review system and comprehensive analytics, offering a competitive edge over traditional feedback mechanisms.

Competitive Advantages: The ability to provide real-time, actionable insights at granular levels (e.g., dish, server, shift) sets Yumpingo apart from competitors who may offer more generalized data.

Scalability: The platform's design allows for easy integration and scalability, accommodating the needs of both small establishments and large restaurant chains.

Strategic Opportunities and Future Directions

Yumpingo's roadmap includes:

Product Innovation: Continued development of features like Yumpingo Pay to streamline payment processes and enhance the guest experience.

International Expansion: Building on existing partnerships to enter new markets and establish a global presence.

Enhanced Integrations: Strengthening collaborations with other technology providers to offer a more seamless and comprehensive solution for the hospitality industry.