Company Profile: Zahraa The Label
Background
Zahraa The Label is a fashion brand specializing in modest apparel, founded in 2020 by Zahraa Berro. The company is headquartered in Irvine, California, and operates primarily through its e-commerce platform, offering a range of products including hijabs, abayas, maxi dresses, and other modest wear. The brand emphasizes blending traditional styles with contemporary fashion trends, aiming to provide stylish yet modest attire for women.
Key Strategic Focus
Zahraa The Label focuses on creating premium hijabs and modest wear that combine traditional styles with modern fashion trends. The brand emphasizes quality and innovation in its designs, ensuring each piece is both fashionable and functional. The target market includes Muslim women aged 18-45 in North America, Australia, and the UK, seeking stylish yet modest attire.
Financials and Funding
As of May 2025, Zahraa The Label's annual revenue is estimated to be around $1.8 million. The company has experienced significant growth since its inception, expanding its product line and increasing its customer base.
Pipeline Development
Zahraa The Label continually updates its product offerings, introducing new collections that feature the latest colors, fabrics, and silhouettes. Recent examples include rich fall hues like olive green, rust, and plum, as well as elegant materials such as satins, silks, and velvets. The brand also incorporates structured blazers, wide-leg pants, dramatic sleeves, and asymmetrical hems into its designs.
Technological Platform and Innovation
The company utilizes various technologies to enhance its online presence and customer experience. This includes the use of AdRoll for advertising, TikTok Pixel for analytics, and Rebuy Engine for personalization. Additionally, Zahraa The Label emphasizes sustainability by integrating eco-friendly materials into its products, such as recycled polyester for labels and buttons, and recycled nylon for certain garments.
Leadership Team
- Zahraa Berro: Founder and CEO. Zahraa Berro established Zahraa The Label in 2020, aiming to fill the gap in the market for stylish yet modest fashion. She has been instrumental in the brand's growth and development, leveraging her background in content creation to build a strong online presence.
Competitor Profile
- Market Insights and Dynamics: The modest fashion industry has seen significant growth, with increasing demand for stylish yet modest attire among Muslim women. Brands like Zahraa The Label are capitalizing on this trend by offering high-quality, fashionable options that adhere to modesty standards.
- Competitor Analysis: Key competitors include brands such as Veiled, Velascarves, and Shamswear. These companies offer similar products targeting the modest fashion market, each with unique designs and approaches. The competitive landscape is characterized by a focus on quality, style, and customer engagement.
Strategic Collaborations and Partnerships
Zahraa The Label has collaborated with various influencers and content creators to promote its products. These partnerships have helped the brand reach a wider audience and enhance its credibility within the modest fashion community.
Operational Insights
The company operates primarily through its e-commerce platform, offering worldwide shipping to over 200 countries. Zahraa The Label emphasizes customer satisfaction by providing easy returns and exchanges. The brand's commitment to quality and customer service has contributed to its growing reputation in the modest fashion industry.
Strategic Opportunities and Future Directions
Zahraa The Label aims to expand its product line to include more eco-friendly collections and unisex-friendly pieces for the whole family. The brand is also focusing on increasing its global reach by enhancing its online presence and exploring new markets. By leveraging its strengths in quality, style, and customer engagement, Zahraa The Label is well-positioned to achieve its future objectives.
Contact Information
- Website: www.zahraathelabel.com
- Instagram: @zahraathelabel
- YouTube: Zahraa The Label
