Z

Zak

www.zakagency.com link_icon

Company Research Report: ZAK Agency





Company Overview



  • Name: ZAK Agency

  • Mission Statement: Creative strategy partners for brands in the new cultural economy. They focus on identifying the attitudes and ideas that connect different audiences across sports, fashion, lifestyle, and luxury.

  • Founded: No information is available.

  • Founder(s): No information is available.

  • Key People: No information is available.

  • Headquarters: Soho Works White City, 7th Floor, 2 Television Centre, 101 Wood Lane, London W12 7FR

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What the Company is Known For: ZAK Agency is known for its influence on cultural transmission, their ability to increase brand width, and ignite brand heat through creative ideas that generate conversations and coverage.


Products and Services



Core Offerings


1. Insight
  • Description: Utilizes human intelligence from SELFHOOD for qualitative insights that move at the speed of culture.

  • Key Features:

  • Ethnographic tasks

  • Collaborative ideation

  • Community of over 35,000 diverse voices


2. Strategy
  • Description: Creating strategies that help brands work seamlessly across different audience groups.

  • Key Features:

  • Identifying ways to make brands work fluently across different audiences.

  • Increasing brand width.


3. Culture
  • Description: Harnessing cultural elements to ensure brand relevance.

  • Key Features:

  • Focusing on cultural transmission.

  • Generating impactful conversations.


4. Creative
  • Description: Igniting brand heat through creative executions that spark interest.

  • Key Features:

  • Powerful creative ideas.

  • Solutions that stoke desire.


5. Production
  • Description: Bringing creative strategies to life through high-quality production.

  • Key Features:

  • Delivering engaging end-products for brands.


Recent Developments



  • New Projects and Partnerships:

  • Collaborations with brands like JD Sports, The North Face, and Longmorn.

  • Engagements include JD Sports x The North Face and collaborations involving Kickers x Nando's x JD Sports, demonstrating strategic partnerships in sporting and lifestyle markets.


  • Innovations and Future Strategies:

  • ZAK Agency delivers “coolsh*t”, a curated cultural content delivered to subscribers' inboxes weekly.

  • "The Next Agenda" program, featuring cultural insights from their extensive research, examining trends, and shifts affecting brand-community dynamics.


  • Internal Initiatives:

  • There is an active focus on enhancing understanding of diverse cultures through SELFHOOD, their ethnographic tool, contributing to forming future product, brand, and marketing strategies.




Note: This report has been compiled based on the information available and provided, with some fields lacking specific data that were noted as "No information is available". For any further inquiries or continued updates, please contact the company directly via their public communications channels.