Zak Designs Company Profile

Background

Founded in 1976 by Irv Zakheim, Zak Designs has evolved from importing hand-embroidered goods to becoming a prominent manufacturer of licensed children's plastic dinnerware. The company's mission is to make mealtime enjoyable for people worldwide by offering products that feature beloved characters and contemporary designs. Over the years, Zak Designs has expanded its product line to include chic and colorful kitchen and tableware made from materials like melamine and acrylic.

Key Strategic Focus

Zak Designs specializes in creating innovative, licensed mealtime products that resonate with both children and adults. The company leverages partnerships with major entertainment brands to feature popular characters on its products, thereby enhancing their appeal. By focusing on design innovation and quality manufacturing, Zak Designs targets a broad market that includes major retailers such as Target, Walmart, and Amazon.

Financials and Funding

As of April 2025, Zak Designs reports an estimated annual revenue of $75 million, with approximately 201 employees. In 2016, the company experienced a 92% growth over a three-year span, earning a spot on Inc. magazine's list of the 5,000 fastest-growing companies in America.

Pipeline Development

Zak Designs continually expands its product offerings by securing licensing deals with major entertainment companies. Notably, the company's partnership with Disney in 1988 to feature characters from "The Little Mermaid" significantly boosted its growth. The company also introduced the Confetti range in 2007, made from recycled melamine, aligning with environmental sustainability trends.

Technological Platform and Innovation

Zak Designs distinguishes itself through the use of durable materials like melamine and acrylic in its products. The company has also embraced sustainability by introducing products made from recycled materials, such as the Confetti range.

Leadership Team

Irv Zakheim: Founder and CEO. Under his leadership, Zak Designs has grown from a small import business to a global company with offices in thirteen countries.

Competitor Profile

Market Insights and Dynamics

The market for licensed children's dinnerware and innovative kitchen products is competitive, with several companies vying for consumer attention through unique designs and partnerships with entertainment brands.

Competitor Analysis

Libbey: A major competitor in the glassware and tableware industry, offering a wide range of products for both commercial and consumer markets.

STOLZLE: Known for high-quality glassware, catering to both the hospitality industry and retail consumers.

Cello: Offers a diverse range of consumer products, including kitchenware and household items.

Visions: Specializes in durable glass-ceramic cookware and bakeware.

ARC International: A global manufacturer of glassware, tableware, and home furnishings.

Strategic Collaborations and Partnerships

Zak Designs has established significant collaborations with major retailers such as Target, Walmart, and Amazon, enabling widespread distribution of its products. The company's licensing agreements with entertainment giants like Disney have been pivotal in its growth and market presence.

Operational Insights

Zak Designs' strategic location in Airway Heights, Washington, provides logistical advantages, including proximity to major transportation hubs. The company's commitment to quality and innovation, coupled with strong partnerships, positions it favorably in the competitive market.

Strategic Opportunities and Future Directions

Looking ahead, Zak Designs aims to double its business in the next three to five years, leveraging sales forecasts and market trends. The company plans to continue expanding its product lines, exploring new licensing opportunities, and enhancing its sustainability initiatives to meet evolving consumer preferences.