Z

Zappar

www.zappar.com link_icon

Market Research Report on Zappar Ltd.



Company Overview



  • Name: Zappar Ltd.


  • Mission of the Company: Zappar's mission is to democratize augmented reality (AR), bridging the gap between the physical and digital worlds. The company aims to empower brands and businesses with the superpowers to reach consumers in new and exciting ways, ultimately delivering greater engagement and salience.


  • Founded: 2011


  • Founders: Zappar was born out of the University of Cambridge.


  • Key People in the Company:

  • Caspar Thykier, Co-Founder and CEO

  • Connell Gauld, Co-Founder and CTO

  • Chris Holton, Product Director


  • Headquarters: No information is available.


  • Number of Employees: No information is available.


  • Revenue: No information is available.


  • Known For: Zappar is known for being a world-leading augmented reality platform and creative studio, offering solutions that span across AR, VR, and mixed reality (XR). Their offerings include software, hardware, and creative services, enhancing experiences across various sectors such as retail, marketing, events, and more.


Products



  • Zapworks:

  • Description: A comprehensive suite of XR tools designed for creating engaging 3D, augmented, virtual, and mixed reality experiences across any device.

  • Key Features:

  • No-code, drag-and-drop editor.

  • Compatibility with various devices.


  • Mattercraft:

  • Description: A flexible and intuitive 3D editor for building rich 3D web experiences, available with or without the need for coding.

  • Key Features:

  • Integrated into Zapworks.


  • Zapbox:

  • Description: An affordable mixed reality headset transforming smartphones into mixed reality devices.

  • Key Features:

  • Features two Bluetooth 6 Degrees of Freedom (6DoF) controllers.

  • 100-degree field of view.

  • Priced at $79.99.


  • Zapvision:

  • Description: An assistive technology enabling accessible product information through a single QR code for people with sight loss.

  • Key Features:

  • Developed in partnership with major consumer product groups.

  • Optimized for people with sight loss.

  • Recognized by the Royal National Institute of Blind People (RNIB).


Recent Developments



  • Products Launched:

  • Mattercraft: Launched in open beta, an innovative 3D web tooling solution.


  • New Features and Partnerships:

  • Collaboration with Envision App to enable Accessible QR codes for over 250,000 global customers.

  • Continuous improvements for Zapvision, with partners like Microsoft Seeing AI, Envision, and Be My Eyes integrating the technology into their apps.


  • Enhancements to Current Offerings:

  • Introducing 360° video support in Zapworks Designer for immersive training and virtual tours.


  • Awards and Recognition:

  • Zappar and its Zapvision product have been featured in multiple prestigious articles and case studies highlighting innovations in AR and immersive experiences.


Conclusion



Zappar Ltd. is an influential player in the augmented reality industry, making substantial impacts with innovations like Zapvision, Mattercraft, and Zapbox. The organization is devoted to making advanced technology accessible and functional for a wide audience, promoting a future driven by engaging and accessible immersive experiences.