Zeely – AI Admaker
Background
Zeely is an AI-powered mobile application designed to assist small and micro businesses in enhancing their online sales. Founded in 2021 by Ukrainians Dmytro and Yaroslav Samoiluk, and Alina Bondarenko, the company aims to simplify the digital marketing process for entrepreneurs by providing tools that automate the creation of landing pages, advertising campaigns, and client management systems. Zeely's mission is to empower businesses to establish a robust online presence swiftly and efficiently, thereby driving sales growth without the need for extensive technical expertise.
Key Strategic Focus
Zeely's strategic focus centers on leveraging artificial intelligence to streamline and automate digital marketing processes for small businesses. The core objectives include:
- AI-Generated Content: Automatically creating high-converting landing pages and ad creatives tailored to the user's products or services.
- Automated Advertising Campaigns: Enabling users to launch and manage advertising campaigns on platforms like Facebook and Instagram directly from their mobile devices.
- Client Management Tools: Providing built-in CRM functionalities to manage customer interactions and track the effectiveness of marketing efforts.
By focusing on these areas, Zeely aims to reduce the time and cost associated with digital marketing, making it accessible for businesses without prior marketing experience.
Financials and Funding
Since its inception, Zeely has successfully secured a total of $1.3 million in funding:
- Seed Round (January 2021): Raised $100,000.
- Grant (August 2021): Received $48,000.
- Seed Round (January 2023): Secured $1 million in a round led by Ukrainian VCs Vesna Capital and Angel One Fund.
- Early Stage VC (March 2023): Received an investment from ZAS Ventures through the ZASV Syndicate.
The funds have been allocated towards research and development, enhancing AI capabilities, integrating with payment systems and social media platforms, and expanding market reach.
Technological Platform and Innovation
Zeely's platform is distinguished by its proprietary AI technologies that automate various aspects of digital marketing:
- AI-Generated Landing Pages: The platform creates optimized landing pages with compelling text and visuals, designed to maximize conversions.
- Automated Ad Creation: Users can generate and launch ad campaigns with AI-crafted content, reducing the need for manual input and design skills.
- Integrated CRM System: A built-in client management system allows users to track customer interactions, manage leads, and analyze campaign performance.
These innovations enable small businesses to execute effective digital marketing strategies with minimal effort and expertise.
Leadership Team
Zeely's leadership comprises its co-founders:
- Dmytro Samoiliuk: Co-Founder & Chief Executive Officer.
- Yaroslav Samoiliuk: Co-Founder & Chief Operating Officer.
- Alina Bondarenko: Co-Founder & Chief Communications Officer.
The founders have been recognized in Forbes's 30 under 30 list of young leaders in Europe, highlighting their significant contributions to the tech industry.
Competitor Profile
Market Insights and Dynamics
The digital marketing industry is experiencing rapid growth, with increasing adoption of AI-driven solutions to enhance efficiency and effectiveness. Small and micro businesses are seeking accessible tools to establish and expand their online presence, creating a substantial market opportunity for platforms like Zeely.
Competitor Analysis
Zeely operates in a competitive landscape with several notable players:
- Jacker Digital: Offers digital marketing services with a focus on content creation and campaign management.
- Ezzal: Provides software solutions for online business growth, including marketing automation tools.
- Mashore Method: Specializes in coaching and tools for real estate marketing, emphasizing video content.
- Muub: Develops platforms for e-commerce businesses to enhance their online sales through marketing tools.
- 1FreeCart: Offers e-commerce solutions with integrated marketing features for small businesses.
Zeely differentiates itself by offering an all-in-one mobile application that combines AI-generated content creation, automated ad campaigns, and client management tools, specifically tailored for small and micro businesses.
Strategic Collaborations and Partnerships
Zeely has established partnerships with various investors and venture capital firms, including Vesna Capital, Angel One Fund, ZAS Ventures, Imaguru Ventures, and individual investors like Murat Abdrakhmanov and Adrian Slywotzky. These collaborations have provided the necessary capital and strategic guidance to support Zeely's growth and development.
Operational Insights
Zeely's strategic positioning focuses on providing an intuitive, AI-driven platform that simplifies digital marketing for small businesses. By automating complex processes and offering a user-friendly interface, Zeely enables entrepreneurs to launch and manage effective online marketing campaigns without prior experience. This approach not only reduces costs but also accelerates the time-to-market for businesses seeking to establish an online presence.
Strategic Opportunities and Future Directions
Looking ahead, Zeely plans to:
- Enhance AI Capabilities: Continue investing in AI research and development to improve content generation and campaign optimization features.
- Expand Market Reach: Introduce more affordable pricing plans to cater to emerging