ZB

Zeeng Social Media Benchmark

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Zeeng - Company Market Research Report



Company Overview



  • Name: Zeeng

  • Mission: To democratize data analysis and make the routine of marketing and communication professionals easier and evidence-based, providing support for smarter and more assertive decision-making.

  • Founders and Founding Year: No information is available.

  • Key People: No information is available.

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Zeeng is recognized as the first Brazilian big data analytics platform focused on the marketing and communication markets. The company provides a comprehensive solution for competitive brand monitoring in the digital environment, covering social media, news content, and websites.


Products



  • Zeeng Score: An analytical result that presents the efficiency of the digital presence performance of each monitored player compared to competitors. It summarizes the communication efforts of analyzed brands into a score considering over 60 indicators.


  • Reports: Provides analytical results showing the efficiency of digital presence performance compared to competitors over specified periods, allowing brands to understand the evolution of their digital strategies.


  • Content Monitoring: Offers comprehensive monitoring of brand mentions and relevant topics in both digital and print media, as well as broadcast media like radio and TV.


  • Social Media Analytics: Analyze the strategy on social media, including tone of voice, engagement formats, and active social presence, across platforms like Facebook, Instagram, Twitter, and Youtube.


  • Dashboard: Offers real-time monitoring of competitors’ strategies on social media, presenting a comprehensive view of brand presence and strategy effectiveness.


  • Alerts: Provides daily alerts of brand mentions, news, and significant social media posts, keeping businesses informed about any relevant digital mentions.


  • Custom Solutions: Offers solutions for unique business needs including integration with APIs and branded platforms for agencies.


Recent Developments



  • Integration with TikTok: Zeeng has integrated capabilities for TikTok monitoring, reflecting the growing relevance of the platform in brand strategies.

  • Launching Benchmarking Capabilities: Zeeng has emphasized benchmark reporting, providing new insights into brand performance compared to competitors, emphasizing recent trends and engagement metrics.

  • Industry Recognition: Zeeng was listed among "100 Startups to Watch 2021," highlighting its innovative influence in data-driven marketing and communication solutions.

  • White Label Options: Offers white labeling for agencies to customize the platform as per brand identity, enhancing client engagements.


Conclusion



Zeeng continues to establish its place in the market with innovative solutions for data analysis and benchmarking. While detailed financial and employee information is not available, the company’s vast array of tools and recent developments demonstrate a strong position in the field of marketing intelligence and competitive analysis.