Zen Massage: Company Market Research Report

Company Overview

• Name: Zen Massage

• Mission of the Company: To be the best professional massage and skin care value and experience by providing high-quality therapies and a Zen escape at everyday low prices with no contracts or membership fees. Just close your eyes and count to Zen!®

• Founded: 2006

• Founder: No information is available

• Key People: Keith Larson (CEO)

• Headquarters: Near uptown Charlotte

• Number of Employees: No information is available

• Revenue: No information is available

• What is the Company Known for: Zen Massage is known for its consumer-friendly model with no contracts or membership fees and everyday low prices. It offers a variety of massage therapies and skin care treatments.

Products

Massage Services

• Swedish Massage: A classic massage therapy focusing on relaxation through gentle strokes.

• Zen Swedish+™: A unique blend of relaxation and deeper tissue work developed by Zen Massage.

• Deep Tissue Massage: Targeted massage therapy focused on deeper layers of muscles.

• Neuromuscular/Trigger Point Therapy: Focuses on areas of tight muscle fibers.

• Hot Stone Massage: Uses heated stones placed on the body for greater relaxation.

• Focus Massage: A specialized massage for targeted relief.

• Prenatal Massage: Tailored for expectant mothers to ease stress and strain.

• Sports Massage: Designed to enhance athletic performance and recovery.

• Craniosacral Therapy: Gentle therapy focusing on the central nervous system.

• Reflexology Therapy: Applies pressure to specific points on the feet, hands, and ears.

• Couples Massage: Allows pairs to enjoy massage together.

Skin Care Services

• Custom Zen Shir-Organic Facials: Offers a variety of facial treatments utilizing Shira® aesthetics organic products.

• Signature Facial: Utilizes organic ingredients for skin rejuvenation.

• Anti-Aging Facial: Targets signs of aging with natural products.

• Deep-Pore Cleansing Facial: Aimed at acne-prone skin for deep clean.

• Express Facial: Quick treatment for a refreshing look.

• Microdermabrasion Facial: Exfoliates the skin for a smooth appearance.

Recent Developments

• Recent Developments: Zen Massage has been expanding and promoting growth through franchising since 2010, highlighting its appeal without restrictive contracts.

• New Products: No information is available

• New Features Added to Existing Products: No information is available

• New Partnerships:

• Zen Massage is a part of the National Association of Spa Franchises (NASF) that focuses on enhancing safety procedures within the industry. Zen Massage contributes to the NASF’s Employment Verification System (EVS), aiming to prevent hiring service providers who have violated safety protocols in the industry.

Notable Achievements

• Recognitions: CIO Global Magazine rated Zen Massage as one of the 'Top Ten' in 2023 for its unique blend of boutique and franchise spa experiences.

• Innovation in Client Safety: As part of NASF, Zen Massage has committed to safety and professionalism, implementing an employment verification system to ensure better hiring practices.

Company Strategy

• Zen Massage's strategy leverages a customer-centric approach with low prices and no contractual obligations. Its growth is fueled by franchising, attracting both clients and franchisees disillusioned by traditional models. The brand provides extensive franchise support, focusing on location selection, marketing, and franchisee training to ensure success.

Conclusion

Zen Massage continues to expand in the wellness market by offering quality massage and skincare services with a simplified pricing model. Its commitment to safety and innovative franchise model make it a promising choice for customers and potential franchisees alike. The association with NASF and emphasis on client safety enhance its reputation and appeal in the franchise industry.