Zerto Company Profile

Background

Founded in 2009 by Ziv Kedem and Oded Kedem, Zerto specializes in disaster recovery, ransomware resilience, and workload mobility software tailored for virtualized infrastructures and cloud environments. The company's mission is to empower organizations to achieve uninterrupted technology operations by simplifying the protection, recovery, and mobility of on-premises and cloud applications. In September 2021, Zerto was acquired by Hewlett Packard Enterprise (HPE) for $374 million, enhancing HPE's capabilities in data protection and disaster recovery solutions.

Key Strategic Focus

Zerto's strategic focus centers on delivering continuous data protection (CDP) solutions that ensure minimal recovery point objectives (RPOs) and recovery time objectives (RTOs) across diverse environments, including private, public, and hybrid clouds. The company's core objectives include:

Disaster Recovery and Ransomware Resilience: Providing solutions that enable organizations to recover swiftly from disruptions and cyber threats.

Workload Mobility: Facilitating seamless migration and mobility of applications across various cloud platforms.

Cloud Data Management: Offering a unified platform that converges disaster recovery, backup, and data mobility.

Zerto's primary markets encompass enterprises seeking robust data protection and disaster recovery solutions, particularly those operating in complex, multi-cloud environments.

Financials and Funding

Prior to its acquisition by HPE, Zerto secured a total funding of approximately $183 million over multiple investment rounds. Notable funding milestones include:

Series A: $6 million in May 2010.

Series E: $50 million in January 2016.

Series F: Undisclosed amount in June 2020.

These investments were utilized to enhance product development, expand market reach, and strengthen partnerships.

Pipeline Development

Zerto's product development pipeline emphasizes continuous innovation in data protection and disaster recovery. Key developments include:

Zerto Virtual Replication: Launched in August 2011, this product introduced hypervisor-based replication, moving data replication from the storage layer to the hypervisor.

Zerto Backup for SaaS: Introduced in 2021, this solution offers cloud backup for SaaS applications, including support for Microsoft 365, Salesforce, Google Workspace, and others.

Technological Platform and Innovation

Zerto's technological platform is distinguished by several proprietary technologies and methodologies:

Continuous Data Protection (CDP): Ensures real-time replication with minimal RPOs and RTOs, providing near-instantaneous recovery capabilities.

Hypervisor-Based Replication: Allows replication at the hypervisor level, enabling seamless data protection across virtualized environments without the need for agent-based solutions.

Journal-Based Recovery: Maintains a continuous journal of changes, allowing for granular recovery points and minimizing data loss during recovery operations.

These innovations position Zerto as a leader in delivering efficient and scalable disaster recovery solutions.

Leadership Team

Zerto's leadership comprises experienced professionals dedicated to advancing the company's mission:

Ziv Kedem: Co-founder and CEO, previously co-founded Kashya, bringing extensive expertise in data protection technologies.

Amir Idar: Vice President of Engineering, overseeing product development and technological advancements.

Competitor Profile

Market Insights and Dynamics

The disaster recovery and data protection market is characterized by rapid growth, driven by increasing data volumes, rising cyber threats, and the adoption of multi-cloud strategies. Organizations are seeking solutions that offer robust protection, quick recovery, and seamless integration across diverse environments.

Competitor Analysis

Key competitors in the disaster recovery and data protection space include:

Veeam Software: Offers cloud data management solutions with a focus on backup and replication.

Rubrik: Provides data security and management solutions, emphasizing simplicity and scalability.

Cohesity: Specializes in data management and protection, offering a unified platform for backup, recovery, and analytics.

Strategic Collaborations and Partnerships

Zerto has established significant partnerships to enhance its market position and expand capabilities:

Cloud Service Providers: Collaborations with Microsoft Azure, IBM Cloud, AWS, Google Cloud, and Oracle Cloud enable Zerto to offer integrated solutions across major cloud platforms.

Managed Service Providers (MSPs): Partnerships with over 350 MSPs extend Zerto's reach, providing tailored solutions to a diverse customer base.

Operational Insights

Zerto's strategic considerations include:

Differentiation through CDP: Leveraging continuous data protection to offer superior RPOs and RTOs compared to traditional backup solutions.

Scalability and Simplicity: Providing a software-only, scale-out architecture that simplifies data protection without the need for dedicated hardware.

Multi-Cloud Agility: Enabling protection, recovery, and migration across various cloud environments, addressing the needs of organizations with complex infrastructures.

Strategic Opportunities and Future Directions

Looking ahead, Zerto aims to:

Enhance Cyber Resilience: Develop solutions that address evolving cyber threats, including ransomware, by integrating advanced detection and recovery capabilities.