Overview
Zest Health, established in 2013, is a privately-held company headquartered in Lenexa, Kansas, with additional offices in Chicago, Illinois. Operating in the health, wellness, and fitness industry, Zest Health offers a consumer-focused mobile health solution. This includes a mobile application and concierge support, allowing users to optimize their healthcare benefits through personalized access and navigation that considers individual benefits, cost profiles, and preferences. The company emphasizes innovative approaches to health management, aiming to empower members to make informed health decisions and access appropriate care at transparent costs.
Financial and Investment Background
With a revenue stream of approximately $7 million, Zest Health is establishing a firm presence in the digital health solutions market. The company is venture-backed by notable investors such as 7wire Ventures, Lightbank, Zaffre Investments, Martin Ventures, Dallas Venture Partners, and LSAN/Azimuth Ventures. Recently, Zest Health secured $13 million in new funding, showcasing strong investor confidence and enhancing its strategic financial positioning to expand offerings, particularly in alternative treatments for chronic conditions like psoriasis and eczema.
Key Personnel
Olivia Deitcher
Olivia Deitcher, the CEO and Founder of Zest Health, operates from Washington, D.C. With a background in healthcare technology and previous leadership roles, including at Roivant Sciences, Deitcher has driven Zest Health towards significant growth, particularly in securing substantial new funding. She is actively engaged in healthcare discussions and is recognized as a dynamic leader in the industry.
Rachel Day, MD, FAAD
Dr. Rachel Day is the Chief Medical Officer at Zest Health, graduating from the Joan & Sanford I. Weill Medical College of Cornell University. Dr. Day plays a crucial role in shaping the company’s medical strategies, especially in dermatology for conditions such as eczema and psoriasis. Her involvement in major health events and expansion of partnerships positions Zest Health as a leader in dermatological care.
Products and Services
The Zest Health mobile application is central to its service offerings. It features a comprehensive support system and live advocacy to ensure users access healthcare services tailored to their specific needs. With 24/7 messaging capabilities, the app facilitates real-time interactions with healthcare professionals for treatment adjustments and patient queries.
Zest Dermatology, a division of Zest Health, focuses on value-based virtual care for dermatological conditions, aligning with the company’s commitment to niche healthcare improvements, especially for chronic conditions requiring continuous support.
Strategic Initiatives and Market Position
Zest Health prioritizes consumer empowerment and informed healthcare decisions, aiming for transparency in service costs. This approach aligns with industry trends toward personalization and improved access. Leveraging its digital platform, Zest Health enhances value for consumers and employers through innovative service solutions.
Competitive Landscape
Zest Health competes in the healthcare solutions market, particularly in the Business Support Services sector, with an annual revenue of $56,000 and a team of four employees. Key competitors include:
- DrChrono: Offers cloud-based EHR and practice management solutions. Known for its fully mobile system, DrChrono distinguishes itself within healthcare technology.
- Medicast: Automates remote care delivery, enabling house calls for enhanced healthcare convenience and affordability.
- HealthJoy: Simplifies healthcare benefits via an AI-driven care navigation platform, with significant fundraising success and partnerships with over 1,500 employers.
- Turquoise Health: Utilizes a data-driven approach focused on price transparency to improve financial decision-making for patients, providers, and payers.
Strategic Position
Competitors present diverse strategies:
- Technology Adoption: Emphasizing cutting-edge technology, as seen with DrChrono’s EHR systems.
- Market Expansion: Demonstrated by HealthJoy through extensive employer networks and strong funding.
- Niche Focus: Medicast’s specialized delivery methods like house calls provide a model for potential Zest Health exploration.
Implications for Zest Health
To improve its market position, Zest Health might consider adopting innovative healthcare technologies that prioritize user experience and integration. Strategic capital investment could aid expansion and innovation. Furthermore, forming alliances with companies excelling in niche healthcare areas could leverage complementary strengths and expand market reach.
