Zeta Global Corp. Market Research Report

Company Overview

Name

Zeta Global Corp.

Mission of the Company

Accelerate Brand Growth: Zeta focuses on enabling brands to build repeatable and scalable programs that efficiently and effectively drive higher ROI on their marketing investments.

When was the Company Founded and By Whom

• Founded: 2007

• Founders: David A. Steinberg and John Sculley (Former Apple CEO and Pepsi President)

Key People in the Company

• David A. Steinberg: Co-Founder, Chairman, CEO

• John Sculley: Co-Founder, Vice Chairman and Director

• Steven Gerber: President and Chief Operating Officer

• Christopher Greiner: Chief Financial Officer

• Steve Vine: EVP of Mergers and Acquisitions and General Counsel

• Candice Chafey: Chief People Officer

• Christian Monberg: Chief Technology Officer and Head of Product

• Neej Gore: Chief Data Officer

• Will Margiloff: Chief Growth Officer

• Kelly Kennedy: Chief Revenue Officer of CRM

• Matthew Mobley: President of Zeta CRM

• Jed Hartman: President of Activation Partnerships

• Plus several other executives as highlighted in the leadership section.

Headquarters

New York HQ: 3 Park Ave, 33rd Floor, New York, NY 10016

Number of Employees

No information available

Revenue of the Company

No information available

Notable Attributes

Zeta Global Corp. is recognized for leveraging its collective data, insights, and engagement breadth to power business outcomes for clients.

Products

Zeta Marketing Platform (ZMP)

Description

The Zeta Marketing Platform integrates data management, messaging, and activation into a single solution to create better experiences for consumers and better results for brands.

Key Features

• Data Management: Create individualized experiences and drive better results throughout the customer lifecycle.

• Messaging: Deliver personalized email marketing at scale.

• Activation: Maximize paid media to drive customer acquisition and loyalty at scale.

• Identity Resolution: Recognize people as individuals across channels and devices.

• Agile Intelligence: Combines data and AI to solve complex business problems quickly.

Specific Solutions

• Customer Acquisition: Find new customers by enriching first-party data with Zeta’s proprietary database.

• Customer Growth: Increase customer lifetime value through unique individualized experiences.

• Customer Retention: Retain customers with intelligence that can predict churn and help shift behaviors.

• Omnichannel Marketing: Connect experiences across online and offline presences for seamless customer journeys.

• Generative AI (ZOE): Leverages generative AI for creativity, automation, optimization, and forecasting.

Recent Developments

New Products Launched

• Zeta Opportunity Engine (ZOE): Introduces generative AI capabilities for enhancing creativity, automation, optimization, and forecasting within the Zeta Marketing Platform.

• Zeta & Snowflake Partnership: Enables seamless exchange of real-time data between the Snowflake data cloud and the Zeta Marketing Platform.

• Dun & Bradstreet Partnership: Integrates best-in-class consumer and business data to enhance customer growth and engagement.

New Features Added to Existing Products

• Agile Intelligence Solutions: Provides answers to complex business questions with real-time analytics and predictive insights.

• Enhanced Data Management Tools: Includes fixed schemaless architecture and integration with Snowflake® and Google BigQuery™.

• Virtual Assistants: AI agents help streamline workflows, onboarding, and complex customer segmentation tasks.

New Partnerships

1. RallyPoint Partnership: Collaborates to enhance support for military personnel and Veterans through improved personalization and engagement technologies.
2. Snowflake Partnership: Zeta named Snowflake’s Go-to-Market Partner of the Year in 2023. This partnership fosters seamless data exchange and real-time customer engagement.
3. Dun & Bradstreet Partnership: Supplies enhanced small-to-medium business digital advertising platforms and insights tailored for vertical-specific targeting.

Conclusion

This detailed market research report presents a comprehensive analysis of Zeta Global Corp., highlighting its mission, key people, product offerings, recent developments, and partnerships. With its innovative Zeta Marketing Platform, enhanced by generative AI and robust partnerships, Zeta Global continues to provide powerful marketing solutions that unify identity, intelligence, and activation to drive superior brand growth results.